Marketing Manager

Description

• Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making
• Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles, and landscape design.
• Deliver on qualified lead goals by the community to achieve Division net sales plan, given local conversion rates.
• Collaborate on an ongoing basis with Marketing leadership on the status of the marketing communications plan, results attainment, and calls-to-action/offers.
• Collaborate with leadership to secure the annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an ongoing basis with formal biannual updates detailing brand & community actual and projected investment.
• With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy.
• Utilizes recruiting and selection tools/processes to build organizational talent
• Ensures appropriate staffing to meet department needs
• Assess return on marketing investment using available analytics tools and make recommendations
• Provides continuous coaching concerning functional and leadership standards (technical skills and behaviors)
• Act as primary point-of-contact for ad agencies, interior design consultants, and signage vendors for new home galleries including signage, displays and collateral, model homes, and community amenities
• Coordinate local PR needs with external resources
• Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities
• Provides developmental opportunities through identification of internal and external training opportunities
• Identify key competitors and stay abreast of local marketing activity.
• Creates opportunities for employee growth
• Execute the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates.
• Evaluates employee's performance and plans for compensation actions based on that performance

Requirements

• Ability to shift between strategic initiatives and tactical responsibilities.
• A minimum 4 years related Marketing communications/planning experience in a Business-to-Consumer environment
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Effective problem solving, data collection, and analysis skills.
• Minimum Bachelor's Degree in Marketing or Communications or equivalent required.
• Experience establishing and managing a budget.
• Strong analytical skills paired with a creative mind
• Homebuilding and/or real estate industry experience preferred
• Ability to successfully operate and adapt in an environment with changes to timelines, priorities, and tools
• Understanding of advertising law and ability to apply to the homebuilding industry.
• Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred
• Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX, and CMS.
• Capable of confidently presenting and interacting with the Division leadership and the sales team
• Team-oriented with the ability to collaborate across functions.
• Ability to develop and guide the direction of the marketing team
• Strong oral and written communication skills.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance