VP, Global Events

Description

• Builds global teams
• Own and manage a global events budget of $10–15M, ensuring optimal allocation of resources to maximize ROI and brand impact.
• Establish clear KPIs for each event type—brand metrics, pipeline metrics, attendance, engagement, customer satisfaction, and cost-per-outcome.
• Foster a culture of excellence, clarity, accountability, and continuous improvement.
• Build a world-class operating model that covers annual planning, quarterly prioritization, vendor management, and a unified production framework.
• Implement scalable systems, processes, and dashboards across planning, design, budgeting, creative, production, measurement, and field enablement.
• Partner deeply with Product Marketing, Brand, Field, Sales Engineering, and Executive Leadership to ensure the events program supports product narratives, customer success storytelling, industry thought leadership, and pipeline goals.
• Designs multi-year, multi-tier event portfolio
• Build and lead a multi-year global event strategy that aligns with Bentley’s corporate priorities, go-to-market motions, and revenue targets.
• Flagship Hosted Events: Annual Going Digital Awards, regional field event series, executive programs, and an expanded Bentley user conference (2027).
• Negotiate vendor contracts and partnerships strategically, driving value while safeguarding profitability.
• Build a global event analytics capability to measure impact, optimize investments, and continuously refine the portfolio.
• Establish and monitor financial controls, forecasting, and reporting processes to maintain transparency and alignment with corporate objectives.
• Implements scalable processes
• Synthesizes complex data into clear narratives
• Act as a trusted advisor to C-level leaders on event strategy, ROI, customer engagement, and executive communications.
• Introduce standardized processes across booth design, modular architecture, logistics, content workflows, and attendee experiences.
• Partner with Marketing Ops and Sales Ops on attribution, lead capture, follow-up orchestration, and ROI reporting.
• Connects events to corporate strategy, GTM, product launches, and pipeline needs
• Transform decentralized events activities into a unified global function with consistent standards, measurement, and operating models.
• Improve pipeline contribution from third-party events through sharper targeting and follow-up rigor.
• Build a cohesive, high-performing global events organization that is energized, aligned, and executing with excellence.
• Owns large global budgets
• Create scalable operations with consistent forecasting, workflows, vendor strategy, and a flexible booth architecture.
• Deliver a unified global events strategy with clear tiers, purpose, and investment levels.
• Integrate virtual experiences into a consistent digital engagement model.
• Brings order to ambiguity
• Build, mentor, and scale a global events team (20-30 team members) across the Americas, EMEA, and APAC.
• Responsible for
• Coaches, develops, and creates followership
• Drives accountability across teams
• Develop capabilities in strategic planning, program management, creative, production, field coordination, digital event operations, and analytics.
• Serve as Bentley’s senior expert on event portfolio strategy—hosted, owned, third-party, partner, and virtual events.

Requirements

• 12+ years of experience in event strategy, corporate events, or experiential marketing, with at least 5+ years leading a global or large multi-regional team.
• Strategic Thinking
• Experience implementing a multi-tier global event portfolio and modular booth architectures is a plus.
• Moves quickly without sacrificing quality
• Demonstrated experience transforming event organizations through building process, systems, teams, and multi-year strategies at scale.
• Calm operator under pressure
• Deep experience with logistics, creative, production, budgeting
• Strong culture carrier
• Proven experience in large-scale B2B SaaS or enterprise software environments (Databricks, Salesforce, Cisco, Adobe, Oracle, Qualtrics, or similar).
• Confidence and expertise planning and operational rigor: budgeting, vendor management, multi-program orchestration, and measurement.
• Experience leading multiple event formats: large conferences (5,000+ attendees), executive programs, global roadshows, top-tier trade shows, virtual summits, partner events.
• Systems thinker
• Financial Acumen
• Bias for Clarity and Action
• Highly collaborative across product, brand, campaigns, field, and sales
• Strong understanding of pipeline, measurement, and attribution
• Demonstrate fiscal responsibility and accountability, balancing innovation with cost efficiency to deliver world class experiences within financial parameters.
• High learning agility, collaborative leadership style, and a builder mindset.
• Confident with C-suite
• Navigates cross-functional alignment
• Strong executive presence and communication skills; comfortable advising C-suite and influencing cross-functional leaders.

Benefits

• Virtual Events & Digital Experiences: Webinars, digital summits, product-launch events, on-demand libraries, and hybrid extensions of major shows.
• Third-Party Events: Tiered global event portfolio across industries, regions, and strategic product areas.

Training + Development

Interview process

Visa Sponsorship

Security clearance