Senior Regional Marketing Director
Willow Bridge Property Company
Lead regional multifamily marketing strategy to drive occupancy and revenue.
4 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Dallas, TX
Hybrid
Company Size
51 Employees
Service Specialisms
Property Development
Project Management
Design
Consulting
Construction services
Sector Specialisms
Residential
Multifamily Developments
Property Management
Acquisitions
Development
Construction
Asset Management
Role
What you would be doing
software integration
lead management
reputation management
social media
analytics
budgeting
- Manage and help complete marketing assignments for community management transitions and collect all digital assets.
- Assist with new development floorplan review and pre-development efforts as defined by the VP or EVP.
- Ensure community photos and videos are of good quality, modern, optimized and published on the correct channels.
- Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
- Manage software integrations with internal and external parties to ensure dynamic pricing and availability is listed at all times on community websites and ILS’.
- Set-up and continually monitor reputation management for each community and assist team members with strategies to improve while overseeing review responses.
- Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations.
- Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
- Attend company meetings and industry education conferences.
- Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
- Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
- Assist stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
- Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
- Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
- Continually research and make recommendations on new opportunities and marketing channels in the local market.
- Ensure data accuracy in Property Management Software systems and make updates as necessary.
- Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
- Train and manage on-site teams to utilize lead management, iPad leasing programs, and other marketing software correctly and efficiently.
- Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.
- Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
- Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
- Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
- Set-up and review Google Analytics to examine and analyze website performance on an ongoing basis.
- Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites (i.e. Google My
- Create and maintain marketing budgets for individual communities.
- Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
What you bring
powerpoint
seo/sem
property software
ba/bs
leadership
multifamily marketing
- Ability and willingness to travel.
- Must have previous experience with property management software.
- Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.
- Analytical skills with previous experience developing strategic marketing plans.
- Graphic design experience is a plus.
- Multifamily marketing experience preferred.
- Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
- Must be willing to work flexible hours/days/weekends when needed.
- BA / BS degree strongly preferred.
- Expert proficiency in Microsoft PowerPoint.
- Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
- Proven track record of achieving marketing goals and demonstrating results from previous positions.
- Proven track record in establishing and maintaining strong relationships with management team.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
- specializes in real estate development, investment, and property management
- has a strong track record in acquiring, developing, and managing diverse property assets
- has expanded its portfolio across residential and commercial sectors with a commitment to long-term investment
- focuses on strategic property investment, creating value through innovative approaches to asset management
- has expertise spanning both public and private real estate markets, with a reputation for delivering high-quality developments
- has notable projects including large-scale residential developments and commercial spaces that drive local economies
- blends in-depth market knowledge with sustainable business practices to ensure growth and stability
- evolves with an adaptive approach, capitalizing on new opportunities in the real estate market
- We are committed to excellence in all areas of our business.
- We embrace innovation and continuously seek ways to improve.
- We work with integrity and hold ourselves accountable to the highest standards.
- We collaborate as a team to create meaningful, long-term value for our clients and partners.
- We are dedicated to providing a culture of mutual respect, trust, and transparency.
2030
Net Zero Target
Aims to achieve net zero carbon emissions.
- Focuses on sustainable building practices and energy-efficient designs.
- Implements strategies to reduce waste, conserve water, and minimize environmental impact across all projects.
- Commitment to environmentally responsible development is integrated into the core of the business model.
- An inclusive culture is fostered where all individuals feel valued and empowered.
- They have set specific goals to increase gender diversity in leadership roles.
- Gender balance is a priority in recruitment and hiring practices.
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