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AI Search Optimisation Manager - Travel

Evt - Entertainment | Ventures | Travel

Operates cinemas, hotels, restaurants, resorts and leisure ventures across Australia, NZ and Germany

Develop and execute AI search optimization strategy for EVT Hotels to maximize direct bookings and brand trust.

14d ago

Expert & Leadership (13+ years), Experienced (8-12 years)

Full Time

Sydney, New South Wales, Australia

Office Full-Time

Company Size

8,000 Employees

Service Specialisms

Entertainment

Travel

Hospitality

Leisure

Sector Specialisms

Entertainment

Hospitality

Leisure

Cinema Operations

Hotel Management

Property Development

Entertainment Technology Services

Outdoor Cinemas

Role

What you would be doing

schema markup

api deployment

ai trends monitoring

content guidelines

visibility tracking

asset optimization

Report key metrics (cited domain share, citation position, content type cited, query coverage) and recommend actions to improve presence.
Develop mini-FAQ libraries for each property (e.g., “Does this hotel have late checkout?”) and ensure optimal HTML structure and semantic clarity.
Implement and maintain comprehensive schema.org/JSON-LD markup across all hotel websites (e.g., Hotel, Room, Offer, Review, FAQPage, Event).
Maximise assets
Work with Marketing and Operations teams to increase volume, freshness, and diversity of guest reviews across first party and third-party platforms, create short-form AI optimised content.
Audit and refine hotel copy to ensure concise, high-quality, and question-oriented content that aligns with LLM retrieval patterns.
Partner with Technology and Web teams to deploy automated feeds/APIs for inventory, pricing, and event data to support direct ingestion by AI search.
Monitor trends in Google SGE, Bing Copilot, Perplexity, ChatGPT Browse, and emerging AI search platforms to ensure EVT Hotels remains at the forefront of AI discoverability.
Oversee structured review ingestion and markup (e.g., Review schema).
Develop and own a Hotel AI Search Optimisation roadmap covering structured data, schema adoption, and LLM visibility.
Create guidelines and training for property marketing teams on AI-era content best practices.
Provide regular sentiment analysis and insights to General Managers and the Brand team.
Design and manage a tracking framework to measure EVT Hotels’ citations and visibility across AI search experiences.

What you bring

schema.org

technical seo

stakeholder management

ai curiosity

change agility

communication skills

Analytical mindset with ability to translate complex data into clear, actionable insights.
Strong stakeholder management and vendor negotiation skills.
Strong knowledge of schema.org, JSON-LD, HTML semantics, and AEO, GEO, SEO best practices.
5+ years in Technical SEO, structured data, digital marketing, or content strategy; hospitality/travel experience desirable.
Deep curiosity about AI, LLMs, Agentic & emerging search behaviours.
Ability to work in ambiguous and changing environment.
Familiarity with AI search platforms (Google SGE, Perplexity, Bing Copilot) and SERP tracking tools (SEMRush, Ahrefs, BrightEdge, etc.).
Experience managing cross-functional projects with marketing, tech, and product teams.
Excellent written and verbal communication with a focus on concise, guest-friendly copy.
Strong knowledge of AEO/GEO, SEO practices, content optimisation

Benefits

Rapid career growth opportunities through our EVT network.
Awesome winter and summer savings and discounts at Thredbo.
50% off stays at EVT hotels – Rydges, LyLo, QT, Atura, and more.
$2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
Incredible team member discounts from your first day on-the-job.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

possibility of background checks for potential hires
sentiment analysis and insights for general managers and brand team

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Company

Overview

1910 Merger

Founding Year

Originated from a merger of film exhibitors in 1910.

1962 Listing

Public Listing

Publicly listed on the ASX since 1962.

A$1B Revenue

Annual Revenue

Generates approximately A$1 billion in annual revenue.

A$2B Assets

Asset Portfolio

Maintains a ~A$2 billion portfolio across venues and properties.

Operates over 60 hotels and resorts—such as Rydges, QT, Atura, LyLo and the Thredbo Alpine Resort.
Ventures segment spans property development, media tech (EDGE CT), golf courses, and alpine facilities.
Projects combine cinematic experiences, dining, wellness and travel under one roof, like spa–cinema hybrids and ski‑resort lodges.
Uniquely integrates entertainment and travel, offering bars, spas, conferencing and technology‑enabled guest experiences.

Culture + Values