Brand Marketing Manager at Cnh in Gurgaon, Haryana, India | Kablio
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Brand Marketing Manager
Cnh
Designs, manufactures and sells agricultural and construction machinery worldwide.
Lead brand marketing for AG India, shaping positioning, campaigns, and brand equity.
5 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Gurgaon, Haryana, India
Office Full-Time
Company Size
35,850 Employees
Service Specialisms
Agricultural machinery manufacturing
Construction equipment manufacturing
Parts & service
Financing
Leasing
Insurance
Digital technologies
Precision technology
+3 more
Sector Specialisms
Agriculture
Construction
Hay and Forage
Livestock
Vineyards and Orchards
Methane Power Solutions
Small Grains
Municipal
+13 more
Role
Description
Develop brand communication and media plan with respective agencies
Brand equity tracking and measurement, SOE/SOV, competitive benchmarking
Develop product brochures, catalogues and all point of sale material with Product Marketing Teams
Marketing budget planning, tracking and control
Support field marketing teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets.
Brand positioning: Target customer definition, competitive positioning mapping, rational and emotional benefits
Requirements
Benefits
Parental leave
Employee Assistance Programs
Fertility & Family building support
Savings & Retirement benefits
Tuition reimbursement
Adoption assistance
Charitable contribution matching and Volunteer Time Off
Flexible work arrangements
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
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Company
Overview
1999 Merger
Founding Through Merger
Originated from the merger of Case and New Holland, establishing a strong foundation in agricultural and construction machinery.
2013 Restructuring
Corporate Restructuring
Reorganized under Fiat Industrial and became publicly traded as CNH Industrial on the Amsterdam stock exchange.
170+ Countries
Worldwide Operations
Operates manufacturing and R&D facilities in over 170 countries, showcasing global reach and influence.
2024 Revenue
Annual Financial Performance
Reported multi-billion-dollar revenues, maintaining profitability despite workforce adjustments, highlighting financial resilience.
The company lists on the NYSE and serves global markets with iconic brands like Case IH and New Holland.
It designs and produces tractors, harvesters, backhoes and heavy equipment for agriculture and construction.
Typical projects include supplying integrated machine fleets, digital solutions, financing and aftermarket services.
A standout fact: in 2022 it spun off its Iveco commercial‑vehicle arm, refocusing on core farm and construction machinery.
Culture + Values
Customer-Centric Innovation
Sustainability and Responsibility
Integrity
Collaboration
Commitment to Excellence
Diversity of Thought
Environment + Sustainability
2050 Net Zero
Greenhouse Gas Emissions Target
The company is committed to achieving net zero greenhouse gas emissions by 2050 through comprehensive strategies and innovative solutions.
30% CO2 Reduction
CO2 Emissions Target in Products
The company aims to reduce CO2 emissions in its products by 30% by 2030, reflecting a strong commitment to lowering its carbon footprint.
Enhanced focus on alternative fuels and electrification
Commitment to reducing the environmental footprint of manufacturing facilities
Sustainable farming solutions that improve the quality of life for farmers and the environment
Inclusion & Diversity
50% Gender Diversity
Gender Diversity Target
Aiming to achieve 50% gender diversity in leadership roles by 2030.
26% Women Representation
Women in Leadership
Currently, women represent 26% of global leadership roles.
Implementing global training programs focused on inclusion
Hiring initiatives aimed at increasing gender and racial diversity across all levels
Articles
Careers
Sustainability report
Investor Relations