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Brand Marketing Manager

Cnh

Designs, manufactures and sells agricultural and construction machinery worldwide.

Lead brand marketing for AG India, shaping positioning, campaigns, and brand equity.

5 days ago ago

Expert & Leadership (13+ years), Experienced (8-12 years)

Full Time

Gurgaon, Haryana, India

Office Full-Time

Company Size

35,850 Employees

Service Specialisms

Agricultural machinery manufacturing

Construction equipment manufacturing

Parts & service

Financing

Leasing

Insurance

Digital technologies

Precision technology

Sector Specialisms

Agriculture

Construction

Hay and Forage

Livestock

Vineyards and Orchards

Methane Power Solutions

Small Grains

Municipal

Role

Description

Develop brand communication and media plan with respective agencies
Brand equity tracking and measurement, SOE/SOV, competitive benchmarking
Develop product brochures, catalogues and all point of sale material with Product Marketing Teams
Marketing budget planning, tracking and control
Support field marketing teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets.
Brand positioning: Target customer definition, competitive positioning mapping, rational and emotional benefits

Requirements

Benefits

Parental leave
Employee Assistance Programs
Fertility & Family building support
Savings & Retirement benefits
Tuition reimbursement
Adoption assistance
Charitable contribution matching and Volunteer Time Off
Flexible work arrangements

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1999 Merger

Founding Through Merger

Originated from the merger of Case and New Holland, establishing a strong foundation in agricultural and construction machinery.

2013 Restructuring

Corporate Restructuring

Reorganized under Fiat Industrial and became publicly traded as CNH Industrial on the Amsterdam stock exchange.

170+ Countries

Worldwide Operations

Operates manufacturing and R&D facilities in over 170 countries, showcasing global reach and influence.

2024 Revenue

Annual Financial Performance

Reported multi-billion-dollar revenues, maintaining profitability despite workforce adjustments, highlighting financial resilience.

The company lists on the NYSE and serves global markets with iconic brands like Case IH and New Holland.
It designs and produces tractors, harvesters, backhoes and heavy equipment for agriculture and construction.
Typical projects include supplying integrated machine fleets, digital solutions, financing and aftermarket services.
A standout fact: in 2022 it spun off its Iveco commercial‑vehicle arm, refocusing on core farm and construction machinery.

Culture + Values

Customer-Centric Innovation
Sustainability and Responsibility
Integrity
Collaboration
Commitment to Excellence
Diversity of Thought

Environment + Sustainability

2050 Net Zero

Greenhouse Gas Emissions Target

The company is committed to achieving net zero greenhouse gas emissions by 2050 through comprehensive strategies and innovative solutions.

30% CO2 Reduction

CO2 Emissions Target in Products

The company aims to reduce CO2 emissions in its products by 30% by 2030, reflecting a strong commitment to lowering its carbon footprint.

Enhanced focus on alternative fuels and electrification
Commitment to reducing the environmental footprint of manufacturing facilities
Sustainable farming solutions that improve the quality of life for farmers and the environment

Inclusion & Diversity

50% Gender Diversity

Gender Diversity Target

Aiming to achieve 50% gender diversity in leadership roles by 2030.

26% Women Representation

Women in Leadership

Currently, women represent 26% of global leadership roles.

Implementing global training programs focused on inclusion
Hiring initiatives aimed at increasing gender and racial diversity across all levels

Articles

Careers

Sustainability report

Investor Relations

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