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Badger Meter

Technical Sales Manager

Company logo
Badger Meter
Innovator in flow measurement, water quality and control products with smart metering solutions.
Lead technical sales team, drive strategy, support sales, and manage resources.
12d ago
$135,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Milwaukee County, WI
Remote
Company Size
2,210 Employees
Service Specialisms
Engineering
Consulting
Design
Technical Services
Turnkey
Sector Specialisms
Water Utilities
Industrial
Automotive
Food & Beverage
Chemical
Pharmaceutical
Oil and Gas
Healthcare
Role
What you would be doing
solution design
rfp responses
resource allocation
technical strategy
customer engagement
team development
  • Collaborate with the sales team to provide pre-sales technical assistance, including solution/system design, RFP/bid responses, and customer presentations. Ensure that the technical team is prepared to address customer needs and provide innovative solutions.
  • Allocate technical resources effectively across various sales opportunities. Ensure that the team is prioritizing efforts based on the potential for revenue growth and customer impact.
  • Develop and implement a comprehensive technical sales strategy that aligns with the company's overall sales goals. Ensure that the team is effectively supporting the sales process by delivering technical expertise, solution design, and customer presentations.
  • Set performance goals for the technical team, track progress and evaluate performance effectiveness. Provide regular feedback and implement corrective actions as needed to ensure the team meets or exceeds objectives.
  • Engage directly with key customers to understand their technical requirements, challenges and opportunities. Leverage this understanding to tailor solutions that meet customer needs and drive satisfaction.
  • Lead, mentor and manage team and provide guidance, coaching and professional development opportunities to ensure the team is equipped to meet the demands of the sales process.
  • Work closely with product management, marketing and sales teams to ensure the alignment of technical resources with product offerings and customer needs. Provide feedback from the field to inform product development and marketing strategies.
  • Collaboration: Works effectively across departments to ensure alignment and successful execution of sales strategies.
  • Ensure continuous learning and development of the technical team. Stay abreast of industry trends, new technologies, and competitive offerings and ensure that the team is equipped wit the latest knowledge and skills.
What you bring
leadership
technical sales
bachelor's
8+ years
customer focus
strategic thinking
  • At least 3+ years in a leadership role.
  • Requires prolonged periods of talking/listening.
  • Deep understanding of the industry, products and technologies relevant to the company offerings.
  • Strong leadership and team management skills, with experience in mentoring and developing technical professionals.
  • Bachelor's degree in Engineering, Computer Science, Business or a related field required. An advanced degree is preferred.
  • Technical Expertise: Deep understanding of technical solutions and the ability to translate complex concepts into customer-friendly solutions.
  • Leadership: Ability to inspire and guide a technical team towards achieving business goals.
  • Ability to travel up to 50% of the time for customer meetings, sales opportunities, and team development.
  • Proven track record of managing technical teams in a sales driven environment.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to interact effectively with customers and internal stakeholders.
  • Must be able to sit for prolonged periods of time.
  • Customer Focus: Strong commitment to understanding and addressing customer needs, ensuring high levels of satisfaction and long-term relationships.
  • Advanced proficiency in technical sales methodologies, solution design, and customer presentations.
  • 8+ years of experience in technical sales, sales engineering or solution architecture.
  • Strategic Thinking: Capable of developing and executing a technical sales strategy that algins with broader business objectives.
Benefits
  • Competitive Pay
  • Comprehensive Health, Vision, and Dental Coverage
  • Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
  • Annual Bonus
  • Health Savings Account (HSA) & Flexible Spending Account (FSA) options
  • Educational Assistance – Tuition Reimbursement up to $5,250
  • 15 days Paid Time Off + 11 Paid Holidays
  • Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
  • Eligible for Annual Pay Increases
  • Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
$700M annually
Annual Revenue
Earning over $700 million annually through hardware, software, and analytics sales.
  • Born over a century ago in Milwaukee, the company pioneered reliable flow meters and water quality products.
  • Publicly traded (NYSE: BMI).
  • Its BlueEdge™ and BEACON™ systems modernize water networks with cellular connectivity, real‑time monitoring, and leak detection.
  • Typical projects range from smart metering rollouts for cities to HVAC and wastewater monitoring in commercial and industrial sites.
  • Specializes in sectors like municipal water, industrial, and commercial applications, backed by global manufacturing and support.
  • Has expanded through strategic acquisitions like SmartCover® to monitor sewer systems—extending its tech beyond customer water meters.
  • Known for innovative devices: battery‑free meters powered by water flow and endpoints that store months of data.
  • Its smart mobile apps (eg. EyeOnWater®) empower consumers to track usage, spot leaks, and manage bills independently.
Culture + Values
  • Act honestly, ethically and with integrity
  • Demonstrate passion for customer priorities
  • Leverage diverse perspectives, treating everyone with dignity
  • Drive for excellence by meeting commitments and continuously improving
  • Ensuring safety and caring for employees, communities and the environment
Environment + Sustainability
44% Reduction
Emissions Intensity Cumulative
since 2020 baseline, showing significant progress in reducing carbon footprint.
55% Cumulative Reduction
Emissions Intensity by 2024
achieved a milestone in lowering emissions compared to the 2020 baseline.
30% Reduction Goal
GHG Intensity by 2030
ambitious target to reduce greenhouse gas intensity using 2024 as the baseline.
30% Water Intensity Reduction
Water Efficiency Improvement
successful implementation of measures to reduce water intensity across operations.
  • Estimated 5 billion gallons annual water savings enabled via customers using their cellular AMI leak detection
  • Ranked in top 10% of most sustainable U.S. companies by Barron’s for second consecutive year
  • New solar array at Milwaukee HQ (~700 MW) to cover ~15% of facility energy usage (completion early 2025)
Inclusion & Diversity
36% Executives
Diverse Leadership
36% of executive officers are diverse, including three women and one Southeast Asian.
40% Female Workforce
Global Gender Representation
40% of the global workforce consists of females, with 10% of these in management roles.
  • Minorities account for 32% of U.S. workforce.
  • Conduct annual external pay-equity analysis with no issues found.
  • Dedicated DEI team and annual third-party pay equity reviews in place.
  • Signatory to Equality Act supporting LGBTQ rights and committed to Metropolitan Milwaukee Association of Commerce Diversity Pledge.
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