Regional Sales Trainer

Description

• Partner with sales managers to identify training needs and ensure alignment with sales strategies and goals.
• Evaluate the effectiveness of training programs through assessments, performance metrics, and feedback.
• Conduct engaging in-person and virtual training sessions focused on sales techniques, product knowledge, and customer engagement.
• Monitor key sales performance indicators (KPIs) to identify trends and areas for improvement.
• Work closely with product and marketing teams to stay informed on new product launches and updates, integrating them into training programs.
• Design, develop, and deliver comprehensive training programs for new and existing sales team members.
• Serve as a resource for regional sales teams, addressing training-related questions and challenges.
• Collaborate with HR to ensure compliance with training standards and employee development initiatives.
• Observe sales interactions, providing constructive feedback to drive continuous improvement.
• Travel within the assigned region to deliver on-site training, attend sales meetings, and provide in-the-field coaching.
• Report training outcomes and recommendations to senior sales leadership.
• Provide one-on-one and group coaching to enhance sales representatives’ skills and confidence.
• Develop personalized action plans for underperforming sales team members to help them achieve success.
• Create training materials, including manuals, presentations, and e-learning modules, tailored to various learning styles.

Requirements

• Proven ability to model effective sales techniques, manage performance, and drive accountability.
• Strong understanding of the home improvement sales process and customer lifecycle.
• Familiarity with CRM tools (Salesforce) and data visualization platforms (Tableau) is preferred.
• Must be able to lift and transport training materials up to 25 lbs.
• Prior management or leadership experience in training or developing sales teams.
• Work is performed in a professional office, training facility, and field-based settings; requires extensive use of computers, data platforms, and communication tools.
• Bachelor’s degree in business, Management, Marketing, or a related field preferred; equivalent work experience considered.
• 5–10 years of proven success in the home improvement industry, with demonstrated high performance in direct sales roles.
• Must be able to manage multiple priorities in a fast-paced environment, often with tight deadlines.
• Frequent use of a computer and presentation equipment; extended periods of sitting, standing, and screen time are required.
• Analytical mindset with the ability to assess performance data, identify trends, and develop targeted training solutions.
• Experience running in-home sales presentations and closing deals at a high level.
• Comfortable conducting both individual and group coaching sessions in a fast-paced environment.
• Frequent travel may be needed
• Must be able to travel within the region for training and field support.
• High degree of collaboration and communication with internal teams.
• Exceptional leadership, communication, and motivational skills, with the ability to inspire and coach new sales representatives to success.
• Strong presentation and facilitation skills for classroom, virtual, and in-field training.
• Highly organized and detail-oriented, with the ability to manage multiple training programs across a regional footprint.

Benefits

• Field Training which includes running leads.
• Standard working hours are Monday through Friday, with occasional evening or weekend availability based on training schedule needs.

Training + Development

Interview process

Visa Sponsorship

Security clearance