Native Content Specialist at Rea Group in Richmond, Victoria, Australia | Kablio

Role

Description

client relations

content publishing

editorial editing

content production

video production

multi‑channel distribution

Build and maintain strong working relationships with Developer Sales, Product and other teams within Audience and Marketing (including Audience Data Analytics teams) to respond in a timely and effective manner to client briefs
Run the daily workflow for publishing Developer branded content via morning stand-ups and regular communication with account executives
Bring editing skills to freelancers and content producer editorials, sensing checking content to make sure it hits our editorial standards, audience engagement and client brief.
Drive the production from concepting to distribution of original and engaging native editorial content alongside New Homes Editor and our Campaign Executives for our Developer clients.
Support the production of video and podcast in the New Homes space as a subject matter specialist
Present, pitch and discuss ideas with clients alongside our Campaign Executive, providing content expertise and insights.
Contribute to organic realestate.com.au-first editorial content in the New Homes space and help with curation of on-site and in-app editorials
Leverage content across on-site, social, eDM and news native networks

Requirements

editorial

ai

social media

project management

4+ yrs

content strategy

Experience in native content or content marketing role preferable but not essential
Exceptional editorial skills from writing to subbing.
Great interpersonal skills – strong influencing, negotiating and relationship building with clients, freelancers and wider team.
Ability to develop content strategies that meet the client’s brief while identifying topics and themes that resonate with realestate.com.au’s audience.
Excellent verbal and written communication skills
Creative & strategic thinker – someone who can think outside the box and bring innovation to the job
Added bonus – experience working with AI to enhance content workflows
Added bonus – experience with social media amplification
4+ years experience in editorial content production ideally across digital experiences
Exceptional project management skills, with the ability to meet timelines, manage feedback and hit deadlines. The ability to look at how to optimise processes
Commercially minded – have the ability to work within client briefs and to client budget

Benefits

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Flexible parental leave offering for primary and secondary carers
Hybrid ways of working
Hackdays so you can bring your big ideas to life
A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 1995

Company Origins

The company was established in a Melbourne garage, marking the beginning of its journey to become a publicly traded entity.

A$928M Revenue

Financial Performance

The company achieved significant revenue growth, exceeding A$928 million in fiscal year 2021.

16+ Brands

Brand Portfolio

The company has expanded its portfolio to include over 16 brands, including strategic investments and ventures.

Flagship platforms like realestate.com.au and realcommercial.com.au attract millions of users monthly across Australia and beyond.
International expansion included acquisitions in Europe, Asia, and North America, spanning Italy, Luxembourg, India, and the US.
Its services span residential, commercial, and industrial property advertising, mortgage brokering, and property analytics.
Blended agile tech culture: cloud-native, multi-language engineering teams driving user-centric innovation.
Notable moves: controlling atHome in Europe, merging SEA assets with PropertyGuru, and eyeing stakes in the UK’s Rightmove.

Culture + Values

Believes in making a positive difference for people, its customers, and its communities.
Driven by values of integrity, innovation, and collaboration.
Takes responsibility and accountability for its actions.
Passionate about its work and the impact it makes.
Has a growth mindset, encouraging new ideas and continuous learning.
Fosters an inclusive, supportive, and diverse culture where everyone can thrive.

Environment + Sustainability

Net Zero by 2030

Carbon Emissions Target

Committed to achieving net zero carbon emissions by 2030 through impactful sustainability initiatives.

The company has implemented energy-efficient practices and renewable energy sourcing.
They have invested in carbon offset programs to neutralize their environmental impact.
The company has committed to reducing waste and increasing recycling initiatives across operations.
The company tracks and reports on its sustainability performance annually.

Inclusion & Diversity

50% women

Women in Leadership

Target to achieve gender balance in leadership roles by a specified year.

Reports on gender diversity across all levels of the business.
Sets targets for gender pay equity and tracks progress.
Promotes a workplace culture that supports individual needs and encourages flexible work arrangements.
Initiatives to support diverse backgrounds and perspectives.

Articles

Role

Description

client relations

content publishing

editorial editing

content production

video production

multi‑channel distribution

Build and maintain strong working relationships with Developer Sales, Product and other teams within Audience and Marketing (including Audience Data Analytics teams) to respond in a timely and effective manner to client briefs
Run the daily workflow for publishing Developer branded content via morning stand-ups and regular communication with account executives
Bring editing skills to freelancers and content producer editorials, sensing checking content to make sure it hits our editorial standards, audience engagement and client brief.
Drive the production from concepting to distribution of original and engaging native editorial content alongside New Homes Editor and our Campaign Executives for our Developer clients.
Support the production of video and podcast in the New Homes space as a subject matter specialist
Present, pitch and discuss ideas with clients alongside our Campaign Executive, providing content expertise and insights.
Contribute to organic realestate.com.au-first editorial content in the New Homes space and help with curation of on-site and in-app editorials
Leverage content across on-site, social, eDM and news native networks

Requirements

editorial

ai

social media

project management

4+ yrs

content strategy

Experience in native content or content marketing role preferable but not essential
Exceptional editorial skills from writing to subbing.
Great interpersonal skills – strong influencing, negotiating and relationship building with clients, freelancers and wider team.
Ability to develop content strategies that meet the client’s brief while identifying topics and themes that resonate with realestate.com.au’s audience.
Excellent verbal and written communication skills
Creative & strategic thinker – someone who can think outside the box and bring innovation to the job
Added bonus – experience working with AI to enhance content workflows
Added bonus – experience with social media amplification
4+ years experience in editorial content production ideally across digital experiences
Exceptional project management skills, with the ability to meet timelines, manage feedback and hit deadlines. The ability to look at how to optimise processes
Commercially minded – have the ability to work within client briefs and to client budget

Benefits

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Flexible parental leave offering for primary and secondary carers
Hybrid ways of working
Hackdays so you can bring your big ideas to life
A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 1995

Company Origins

The company was established in a Melbourne garage, marking the beginning of its journey to become a publicly traded entity.

A$928M Revenue

Financial Performance

The company achieved significant revenue growth, exceeding A$928 million in fiscal year 2021.

16+ Brands

Brand Portfolio

The company has expanded its portfolio to include over 16 brands, including strategic investments and ventures.

Flagship platforms like realestate.com.au and realcommercial.com.au attract millions of users monthly across Australia and beyond.
International expansion included acquisitions in Europe, Asia, and North America, spanning Italy, Luxembourg, India, and the US.
Its services span residential, commercial, and industrial property advertising, mortgage brokering, and property analytics.
Blended agile tech culture: cloud-native, multi-language engineering teams driving user-centric innovation.
Notable moves: controlling atHome in Europe, merging SEA assets with PropertyGuru, and eyeing stakes in the UK’s Rightmove.

Culture + Values

Believes in making a positive difference for people, its customers, and its communities.
Driven by values of integrity, innovation, and collaboration.
Takes responsibility and accountability for its actions.
Passionate about its work and the impact it makes.
Has a growth mindset, encouraging new ideas and continuous learning.
Fosters an inclusive, supportive, and diverse culture where everyone can thrive.

Environment + Sustainability

Net Zero by 2030

Carbon Emissions Target

Committed to achieving net zero carbon emissions by 2030 through impactful sustainability initiatives.

The company has implemented energy-efficient practices and renewable energy sourcing.
They have invested in carbon offset programs to neutralize their environmental impact.
The company has committed to reducing waste and increasing recycling initiatives across operations.
The company tracks and reports on its sustainability performance annually.

Inclusion & Diversity

50% women

Women in Leadership

Target to achieve gender balance in leadership roles by a specified year.

Reports on gender diversity across all levels of the business.
Sets targets for gender pay equity and tracks progress.
Promotes a workplace culture that supports individual needs and encourages flexible work arrangements.
Initiatives to support diverse backgrounds and perspectives.

Articles