Manager, Corporate Brand and Reputation Management

Description

• Ensure all creative output aligns with Bell’s visual standards and reflects a modern, elevated identity.
• Serve as the corporate creative and brand resource for high visibility projects across the enterprise.
• Own the corporate website roadmap in partnership with digital, ensuring content reflects Bell’s brand values and the needs of renters, residents, and investors.
• Lead Bell’s corporate brand strategy and ensure a consistent, modern, and trusted brand presence across all channels.
• Partner with cross functional teams to support creative needs for enterprise programs, sponsorships, and internal campaigns.
• Create toolkits, communication guides, and best practices that help properties elevate the resident experience through reputation focused work.
• Partner with Account Management to develop and deploy reputation enhancement campaigns that activate on site teams.
• Manage the J Turner relationship including reporting, analysis, and property level action planning.
• Lead Bell’s reputation strategy across all properties with a focus on consistent improvement of sentiment and response behavior.
• Serve as lead designer for corporate Bell marketing.
• Support corporate storytelling including website messaging, signature campaigns, and brand pillars.
• Develop and maintain brand guidelines, templates, naming frameworks, and brand toolkits for use across the enterprise.
• Develop templates and frameworks for resident experience messaging.
• Collaborate with Operations, Investor Relations, Business Development, HR, and Executive Leadership to support brand aligned initiatives.
• Maintain a clear and effective brand voice for all resident facing communications.
• Create high quality brand aligned assets including executive committee materials, investor decks, digital content, presentations, and corporate collateral.
• Contribute to strategic planning and annual goal setting within the Marketing and Customer Experience organization.
• Partner with Operations and Marketing colleagues to ensure consistency across digital, social, and property communications.
• Guide corporate marketing initiatives including property naming, social media content, celebratory weeks, and national recognition programs.

Requirements

• Strong project management skills and the ability to manage multiple initiatives with clarity and accountability.
• 4 to 6 years of experience in brand strategy, design, corporate communications, or related fields. Multifamily experience preferred
• A builder. You love creating frameworks, guidelines, playbooks, and systems that scale across hundreds of communities.
• Highly collaborative with experience partnering across operations, executive teams, and external stakeholders.
• Strong design capability with visual identity systems, corporate brand guidelines, and digital design tools.
• Proven experience managing brand reputation programs or platforms such as J Turner or similar.
• A collaborative partner. You work well with leaders across the business and thrive in a cross functional environment.
• Exceptional written and verbal communication skills with strong attention to detail.
• Creative and strategic. You think big, design beautifully, and ground everything in clarity and purpose.
• A thoughtful communicator. You craft language and visuals that elevate understanding and build trust.
• Strategic thinker who can translate brand vision into practical tools, campaigns, and standards.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance