Marketing Manager

Description

• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Provide excellent customer service to the point that people will never want to leave
• Create or review and manage all property promotional items
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
• Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
• Assist with the brand management in making sure that the brand is being appropriately represented at a community level
• Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
• Assist in the completion of market surveys and leasing reports as required
• Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
• Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
• Develop annual property marketing plans
• Accurately prepare and have a thorough knowledge of all lease-related paperwork
• Develop and manage Resident Programs
• Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects

Requirements

• Experience in multifamily industry within a sales, leasing or management position preferred
• Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
• Self-starter who can take on responsibilities and initiating ideas
• Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
• Flexible and capable of prioritizing tasks when working in a busy and changing environment
• Ability to read and write English fluently
• Knowledge of trending marketing techniques specifically directed to college students
• Computer literacy required
• High degree of proficiency in PowerPoint, MS Word and Excel

Benefits

• Up to 12 weeks paid parental leave + one year of diapers, on us
• 401(k) Match
• Wellness initiatives, health team competitions and reward programs through LiveWell Program
• Housing discount (varies by property)
• Additional rewards and recognition
• Commitment to leadership training and growth opportunities
• 15 days of PTO + 2 additional “Wellbeing Days”

Training + Development

Interview process

Visa Sponsorship

Security clearance