Marketing Manager – Integrated Marketing Communications (IMC) - Consumer

Description

This role is accountable for planning, delivering and optimising integrated campaigns across all channels, ensuring global brand direction is activated locally with pace, consistency and commercial impact. Social and influencer sit at the core of the IMC approach, supporting retail, ecommerce and marketplace performance across the consumer journey.

• Define paid, owned and earned social within the full-funnel plan
• Develop local briefs, messaging and content plans with clear social cut-through
• Lead post-campaign reviews and apply learnings
• Influence multiple stakeholders and drive clarity across complex workstreams
• Plan and deliver 360° campaigns across product and category launches, seasonal moments and brand initiatives
• Lead day-to-day IMC delivery across brand, media, digital, social, influencer, PR, ecommerce, marketplace and retail teams
• Set clear frameworks for creators, content formats, usage and amplification
• Define the role and sequencing of channels across awareness, consideration and conversion
• Execute global brand frameworks with strong local relevance
• Own the local IMC strategy and execution across retail, digital, CRM, social, influencer, PR, media, ecommerce and marketplace
• Align internal teams and agencies through clear briefs, timelines and ownership
• Partner with social, influencer and content teams and agencies to drive culturally relevant, always-on storytelling
• Protect brand positioning across all consumer touchpoints
• Ensure campaigns deliver on time, on brief and on budget
• Ensure social and influencer activity directly supports retail, ecommerce and marketplace outcomes
• Track social, influencer, media and retail KPIs and link activity to commercial outcomes
• Translate category strategies and trading priorities into actionable marketing plans
• Manage agency partners, budgets, deliverables and asset trafficking
• Lead social and influencer as a core IMC pillar
• Support new product introductions with integrated, social-led launch planning

Requirements

• Arabic is a plus
• Solid understanding of retail marketing, category management and product launches
• Bachelor’s degree in Marketing, Communications, Business or related field
• Strong understanding of the UAE and KSA social and influencer landscape
• Able to balance global brand direction with local execution
• Proven leadership of Integrated Marketing Communications with strong social and influencer expertise
• 8+ years’ experience in marketing within consumer, retail or category-led environments
• Confident stakeholder leadership and delivery focus
• UAE and KSA experience preferred
• Commercially minded, data-literate and highly organised

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance