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Vice President, SEO
Costar Group
Leading SEO strategies and driving innovation for a multifamily rental platform, overseeing financial planning, cross-functional collaboration, and team management
19d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Atlanta, GA
Office Full-Time
Company Size
4,700 Employees
Service Specialisms
No specialisms available
Sector Specialisms
Commercial Real Estate
Residential
Apartments
Hospitality
Industrial
Retail
Office
Multifamily
Role
What you would be doing
seo strategy
seo evangelism
seo management
seo metrics
seo audits
change management
- Work with outside vendors, agencies and consultants as necessary to bolster the capacity and skills of our team.
- Evangelize the importance of SEO and adhering to SEO best practices within the organization, provide recommendations for improvement of the site (including site architecture, URL structures, on-page ranking factors, image, video and news optimization, etc.) and oversee the implementation of those recommendations.
- Leverage your excellent communication skills to share insights and recommendations to a variety of colleagues, stakeholders, and business leaders with both technical and non-technical backgrounds
- Guide the team to prioritize work and projects, drive meaningful change, and achieve results while working in a fast-paced environment and thrive under pressure.
- Develop and execute long-term SEO strategy aligned with Apartments.com product vision and corporate objectives.
- Track and report on a number of SEO related metrics, providing a clear picture of the effectiveness of SEO efforts.
- Drive innovation and change management across SEO and related product functions.
- Oversee financial planning and budget management for the SEO function.
- Lead and manage a talented team of SEO and content professionals to drive traffic and improve the user experience of the sites in the Apartments.com Network of sites by performing activities such as competitive analysis, technical audits, keyword research, and other techniques
- Lead cross-functional collaboration with Product, Research, Engineering, and Marketing to integrate SEO into product development lifecycle.
- Direct analysis of organic search performance by keep close track of rankings, traffic, and conversion data to identify trends, then translate those findings into actionable insights
What you bring
monitoring tools
bachelor’s degree
a/b tests
communication skills
team management
log analysis
- Experience with monitoring and log analysis tools like ELK and DataDog.
- Bachelor’s degree required from an accredited, not-for-profit University or College.
- Experience conducting product experiments, A/B tests, and/or multivariate tests.
- Excellent written and verbal communication skills. Must be comfortable with speaking in front of a wide variety of audiences including company executives.
- 5+ years of experience and demonstrated abilities managing a team or department.
- Experience with log analysis tools such as Botify or DeepCrawl.
- Proven ability to develop long term strategies and to own and manage SEO development projects from inception to completion.
- Agile product management and software development experience.
- Expertise in designing internal SEO reporting systems using technologies such as BigQuery, DataStudio, Tableau or Power BI.
- Understand schema.org and how it impacts SEO.
- Able to keep ahead of the latest search industry trends and algorithm changes and align current and future projects with those developments.
- A track record of commitment to prior employers.
- Experience leading director-level reports and managing cross-functional teams.
- Must be metrics driven, with the ability to create reports to track and analyze SEO performance, and to provide insights into the causes of changes in performance.
- Expert knowledge in keyword list generation, and keyword rank and competitive tracking.
- Advanced knowledge of Google Analytics, Search Console, and SEO tools such SEMRUSH, Conductor, BrightEdge and Ahrefs.
- 15+ years of experience in SEO and product management leadership roles, including executive-level responsibilities.
- Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.
- 10+ years of experience in a similar role, managing SEO for a large public facing website, either in-house or with an agency.
- Background in the real estate industry.
- Knowledge in how to optimize images and videos to generate traffic.
- Experience managing SEO for a large-scale, 5M+ monthly unique visitor international website, preferably within real estate or digital marketplaces.
- Experience using Maze, UserTesting, UserZoom, Dovetail and/or other user research tools.
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Life, legal, and supplementary insurance
- Paid time off
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Employee stock purchase plan
- Virtual and in person mental health counseling services for individuals and family
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
- 401(K) retirement plan with matching contributions
- Tuition reimbursement
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Commuter and parking benefits
Information not given or found
Interview process
Information not given or found
Visa Sponsorship- not able to provide visa sponsorship for this position
- costar group performs pre-employment substance abuse testing
- background checks may be part of the hiring process
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Company
Overview
Founded 1987
Year Established
The year the company was first established.
- Offers comprehensive data on properties, tenants, leases, and market conditions globally.
- Known for its pioneering technology and research, delivers powerful insights to commercial real estate professionals.
- Its旗舰平台, CoStar, provides unmatched property data, news, and analytics.
- Platforms used by real estate professionals, from brokers to investors to property managers.
- Expanded through strategic acquisitions, including the purchase of LoopNet and Apartments.com.
- Data-driven insights help clients make informed investment and leasing decisions, shaping the global real estate market.
- Customer Focused: We strive to make a positive impact on our customers through innovative solutions.
- Ownership: We take personal responsibility for delivering results.
- Integrity: We act with transparency and integrity in everything we do.
- Innovation: We drive progress through creativity and technology.
- Collaboration: We believe in the power of diverse teams working together to achieve more.
- Excellence: We are dedicated to the pursuit of excellence in our products and services.
2040
Net Zero Commitment
Aims to achieve net zero carbon emissions by this target year.
- Committed to energy-efficient building designs and energy-saving programs.
- Uses technological advancements to reduce environmental impact.
- Annually tracks and reports on carbon footprint and environmental metrics.
40% Global Workforce
Women Representation
Approximately 40% of the global workforce consists of women.
- Committed to creating an inclusive and diverse workplace where all employees can thrive.
- Has set specific goals to increase the representation of women in leadership roles.
- Implemented training programs to promote diversity awareness and inclusive leadership.
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