Senior Integrated Marketing Manager at Steelcase in Grand Rapids, MI | Kablio

Role

Description

project management

integrated marketing

campaign analysis

go-to-market

team leadership

agency management

Ensuring all projects meet deadlines and budget expectations while maintaining high visual and brand standards.
Driving integrated marketing strategy and execution across website, social media, print, paid media, PR, and events.
Analyzing campaign performance and optimizing strategies based on data insights.
Translating Steelcase’s design-led brand strategies into integrated go-to-market plans that deliver against customer, brand and business objectives.
Leading a team of 2 integrated marketing specialists and managers, providing coaching, development, and strategic guidance.
Managing external agency partners and collaborating with internal cross-functional teams to deliver creative production/execution that brings the brand identity to life.
Developing and executing strategic programs and campaigns aligned with brand identity and business objectives.

Requirements

bachelor's degree

10+ years

integrated marketing

project management

leadership

strategic

Ability to manage multiple projects, prioritize work, and meet deadlines.
Ability to navigate a large, matrixed organization and collaborate with multiple stakeholders.
Strategic thinker with a results-driven mindset and curiosity for design.
Ability to understand business concepts and metrics, and link marketing strategies to business outcomes
Highly collaborative with strong relationship-building skills across teams and levels.
Bachelor’s degree required
10+ years of marketing experience, with a strong background in integrated marketing and campaign execution.
Experience turning brand guidelines into creative execution through agency and internal team collaboration (briefing, production, visual asset creation).
Familiarity with media landscape across digital and traditional channels.
Excellent written communication and project management skills
Proven ability to translate business strategy into integrated marketing plans that drive measurable results.
Direct people leadership experience - managing, coaching, and developing a team of marketers.

Benefits

Steelcase offers competitive wages and benefits, to support your life in and out of work
Opportunity to make an impact on the world through Steelcase’s commitment to people and planet
Learning is the foundation of everything we do, and there is no shortage of development opportunities to grow and upskill

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1912

Years in Business

Operating since 1912, the company has evolved from a metal filing cabinet manufacturer into a leader in office furniture design.

Focus on creating innovative workplace solutions that improve collaboration and productivity.
Transformed into a leader in office furniture design.
Specializes in crafting solutions for commercial and residential environments, offering everything from office furniture to complete workspace solutions.
Worked on projects with major organizations to redesign offices that foster creativity, flexibility, and well-being.
Known for cutting-edge research and development, driving innovation in the furniture and workspace design industry.
Approach combines design thinking with deep insights into how people interact in work environments.
Products characterized by ergonomic designs, sustainability, and attention to user-centric functionality.
Delivers tailored solutions to businesses across multiple sectors through a global network.
Constantly experimenting with new materials and technologies to stay ahead in the evolving workplace landscape.

Culture + Values

Act with integrity
Tell the truth
Keep commitments
Treat people with dignity + respect
Promote positive relationships
Protect the environment
Excel
Empowered, distributed decision‑making — trust employees closest to the issues to make values‑aligned decisions
Ethics in Action — annual integrity training and confidential reporting pathways without retaliation
Leadership development — quarterly impact coaching and invest in leaders to create strong, productive teams

Environment + Sustainability

90% carbon reduction

Emissions across value chain by 2050

Aims to reduce carbon emissions over 90% by 2050, measured from FY2020 base year.

50% reduction in owned operations

Scope 1+2 emissions by 2030

Targeting a 50% reduction in scope 1+2 emissions by 2030 through improved energy efficiency and renewable energy use.

75% recycled packaging content

Single-use packaging by 2030

Aims to achieve 75% recycled content in single-use packaging by 2030 as part of circular economy efforts.

40% recycled product packaging

Average across brand products

Maintains an average of 40% recycled content in all brand product packaging.

Net-zero transition plan validated by Science Based Targets initiative
Reduce emissions from products by 66% via recycled content, lower-carbon materials, and lighter components
18% emissions reduction from operations through improved energy efficiency and renewable energy use
16% emissions reduction from transportation via logistics redesign and reduced business travel
CarbonNeutral® product certification offered for work chairs and height-adjustable desks
High-performance seating now contains double the recycled content, representing 3% of net-zero goal progress
First in industry to publish net-zero transition plan
Plan to eliminate residual emissions through carbon removal solutions post-2050

Inclusion & Diversity

63.5% Board Positions

Women Representation

Significant proportion of board positions held by women, demonstrating gender diversity in leadership roles.

30% U.S. Hires

Racial/Ethnic Minorities

Proportion of new hires in the U.S. identifying as racial or ethnic minorities, reflecting inclusive hiring practices.

$110M+ Annually

Diverse Suppliers

Annual spending with diverse-certified suppliers, showcasing commitment to supplier diversity.

Perfect Score (100)

Equality Index

Achieved a perfect score on the Human Rights Campaign Corporate Equality Index for multiple consecutive years.

Comprehensive DEI strategy: redesigned hiring and talent systems for robust diversity outcomes
Employee Business Inclusion Groups: grew to 12 groups
Steelcase Foundation approach: value diversity + inclusion, integrity, humility, innovation, learning

Articles

Services

Continuing Education Units (CEU)

Workplace Advisor

Role

Description

project management

integrated marketing

campaign analysis

go-to-market

team leadership

agency management

Ensuring all projects meet deadlines and budget expectations while maintaining high visual and brand standards.
Driving integrated marketing strategy and execution across website, social media, print, paid media, PR, and events.
Analyzing campaign performance and optimizing strategies based on data insights.
Translating Steelcase’s design-led brand strategies into integrated go-to-market plans that deliver against customer, brand and business objectives.
Leading a team of 2 integrated marketing specialists and managers, providing coaching, development, and strategic guidance.
Managing external agency partners and collaborating with internal cross-functional teams to deliver creative production/execution that brings the brand identity to life.
Developing and executing strategic programs and campaigns aligned with brand identity and business objectives.

Requirements

bachelor's degree

10+ years

integrated marketing

project management

leadership

strategic

Ability to manage multiple projects, prioritize work, and meet deadlines.
Ability to navigate a large, matrixed organization and collaborate with multiple stakeholders.
Strategic thinker with a results-driven mindset and curiosity for design.
Ability to understand business concepts and metrics, and link marketing strategies to business outcomes
Highly collaborative with strong relationship-building skills across teams and levels.
Bachelor’s degree required
10+ years of marketing experience, with a strong background in integrated marketing and campaign execution.
Experience turning brand guidelines into creative execution through agency and internal team collaboration (briefing, production, visual asset creation).
Familiarity with media landscape across digital and traditional channels.
Excellent written communication and project management skills
Proven ability to translate business strategy into integrated marketing plans that drive measurable results.
Direct people leadership experience - managing, coaching, and developing a team of marketers.

Benefits

Steelcase offers competitive wages and benefits, to support your life in and out of work
Opportunity to make an impact on the world through Steelcase’s commitment to people and planet
Learning is the foundation of everything we do, and there is no shortage of development opportunities to grow and upskill

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1912

Years in Business

Operating since 1912, the company has evolved from a metal filing cabinet manufacturer into a leader in office furniture design.

Focus on creating innovative workplace solutions that improve collaboration and productivity.
Transformed into a leader in office furniture design.
Specializes in crafting solutions for commercial and residential environments, offering everything from office furniture to complete workspace solutions.
Worked on projects with major organizations to redesign offices that foster creativity, flexibility, and well-being.
Known for cutting-edge research and development, driving innovation in the furniture and workspace design industry.
Approach combines design thinking with deep insights into how people interact in work environments.
Products characterized by ergonomic designs, sustainability, and attention to user-centric functionality.
Delivers tailored solutions to businesses across multiple sectors through a global network.
Constantly experimenting with new materials and technologies to stay ahead in the evolving workplace landscape.

Culture + Values

Act with integrity
Tell the truth
Keep commitments
Treat people with dignity + respect
Promote positive relationships
Protect the environment
Excel
Empowered, distributed decision‑making — trust employees closest to the issues to make values‑aligned decisions
Ethics in Action — annual integrity training and confidential reporting pathways without retaliation
Leadership development — quarterly impact coaching and invest in leaders to create strong, productive teams

Environment + Sustainability

90% carbon reduction

Emissions across value chain by 2050

Aims to reduce carbon emissions over 90% by 2050, measured from FY2020 base year.

50% reduction in owned operations

Scope 1+2 emissions by 2030

Targeting a 50% reduction in scope 1+2 emissions by 2030 through improved energy efficiency and renewable energy use.

75% recycled packaging content

Single-use packaging by 2030

Aims to achieve 75% recycled content in single-use packaging by 2030 as part of circular economy efforts.

40% recycled product packaging

Average across brand products

Maintains an average of 40% recycled content in all brand product packaging.

Net-zero transition plan validated by Science Based Targets initiative
Reduce emissions from products by 66% via recycled content, lower-carbon materials, and lighter components
18% emissions reduction from operations through improved energy efficiency and renewable energy use
16% emissions reduction from transportation via logistics redesign and reduced business travel
CarbonNeutral® product certification offered for work chairs and height-adjustable desks
High-performance seating now contains double the recycled content, representing 3% of net-zero goal progress
First in industry to publish net-zero transition plan
Plan to eliminate residual emissions through carbon removal solutions post-2050

Inclusion & Diversity

63.5% Board Positions

Women Representation

Significant proportion of board positions held by women, demonstrating gender diversity in leadership roles.

30% U.S. Hires

Racial/Ethnic Minorities

Proportion of new hires in the U.S. identifying as racial or ethnic minorities, reflecting inclusive hiring practices.

$110M+ Annually

Diverse Suppliers

Annual spending with diverse-certified suppliers, showcasing commitment to supplier diversity.

Perfect Score (100)

Equality Index

Achieved a perfect score on the Human Rights Campaign Corporate Equality Index for multiple consecutive years.

Comprehensive DEI strategy: redesigned hiring and talent systems for robust diversity outcomes
Employee Business Inclusion Groups: grew to 12 groups
Steelcase Foundation approach: value diversity + inclusion, integrity, humility, innovation, learning

Articles

Services

Continuing Education Units (CEU)

Workplace Advisor