Vice President, Marketing, Matterport

Description

• Direct product launch planning and execution, ensuring consistent, differentiated messaging and impactful campaigns.
• Ensure Matterport is recognized as the cutting-edge proptech solution within commercial real estate.
• Define Matterport’s marketing vision and strategy in alignment with CoStar Group’s corporate objectives.
• Partner with Product, Sales, and Research to develop go-to-market plans that prioritize target audiences, craft compelling value propositions, and accelerate adoption.
• Recruit, develop, and retain a diverse, high-performing marketing team.
• Oversee development and execution of multi-channel marketing campaigns that drive acquisition, retention, and brand leadership.
• Provide insights into market trends, competitive activity, and customers’ needs to guide positioning and strategy.
• Ensure customer feedback and market intelligence inform product marketing, sales enablement, and client engagement initiatives.
• Establish metrics, dashboards, and reporting to measure marketing’s impact on sales, revenue, and client engagement.
• Foster a culture of innovation, collaboration, and accountability within the Matterport marketing team and across CoStar Group.
• Champion thought leadership initiatives, including high-visibility industry events, partnerships, and content programs.
• Leverage data-driven insights to continuously optimize spend, ROI, and campaign performance.
• Build brand awareness, perception, and preference for Matterport across the commercial real estate sector.
• Collaborate closely with CoStar Group’s centralized Marketing Services and Operations teams to deliver best-in-class execution.
• Position Matterport as the global market leader in digital twins, AI-driven property insights, and spatial technology.

Requirements

• Proven success leading global marketing strategies for innovative products in high-growth companies.
• Passion for technology and innovation, with expertise in areas such as AI, data, and digital experience platforms .
• Market Insight: Skilled at leveraging qualitative and quantitative data to anticipate market shifts and inform strategy.
• Bachelor’s degree required from an accredited, not-for-profit University or College.
• MBA or equivalent advanced degree.
• Leadership & People Management: Proven ability to attract, develop, and inspire high-performing teams.
• Strategic Vision: Ability to define and execute a long-term vision that balances innovation with business outcomes.
• Demonstrated ability to translate market trends and customer insights into actionable strategies.
• Experience building and leading marketing teams in a complex, matrixed, $1B+ organization.
• Execution Excellence: Consistent record of delivering measurable results through integrated, scalable campaigns.
• Innovation Mindset: Creative and entrepreneurial thinker who embraces new ideas, technologies, and approaches.
• Strong business acumen and track record of delivering measurable business impact.
• 15+ years of progressive B2B marketing experience, ideally in SaaS or technology industries.
• Collaboration: Strong ability to work across functions in a highly matrixed environment.
• A track record of commitment to prior employers.
• Superior communication, presentation, and stakeholder management skills, including executive-level influence.
• Deep knowledge of go-to-market planning, digital marketing, demand generation, and product positioning.

Benefits

• Commuter and parking benefits
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Tuition reimbursement
• Paid time off
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
• Employee stock purchase plan
• Virtual and in person mental health counseling services for individuals and family
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Life, legal, and supplementary insurance
• 401(K) retirement plan with matching contributions
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

Training + Development

Interview process

Visa Sponsorship

Security clearance