Marketing Manager

Description

• Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
• Develop annual property marketing plans
• Create or review and manage all property promotional items
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
• Assist in the completion of market surveys and leasing reports as required
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
• Accurately prepare and have a thorough knowledge of all lease-related paperwork
• Develop and manage Resident Programs
• Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
• Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
• Provide excellent customer service to the point that people will never want to leave
• Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
• Assist with the brand management in making sure that the brand is being appropriately represented at a community level

Requirements

• Experience in multifamily industry within a sales, leasing or management position preferred
• Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
• Flexible and capable of prioritizing tasks when working in a busy and changing environment
• Computer literacy required
• Self-starter who can take on responsibilities and initiating ideas
• Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
• Knowledge of trending marketing techniques specifically directed to college students
• High degree of proficiency in PowerPoint, MS Word and Excel
• Ability to read and write English fluently

Benefits

• Up to 12 weeks paid parental leave + one year of diapers, on us
• 15 days of PTO + 2 additional “Wellbeing Days”
• 401(k) Match
• Housing discount (varies by property)
• Additional rewards and recognition
• Wellness initiatives, health team competitions and reward programs through LiveWell Program
• Commitment to leadership training and growth opportunities

Training + Development

Interview process

Visa Sponsorship

Security clearance