Integrate and maintain marketing technology platforms (e.g. analytics, SEO/SEM tools, personalization engines) within a secure and governed technology stack.
Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention.
Oversee site performance, technology selection and adoption, and global localization efforts.
Manage budgets, vendor contracts, and performance metrics for all digital initiatives.
Own the platform architecture, reliability, and integration roadmap in partnership with the DT enterprise architecture team.
Establish governance frameworks for digital assets, content, and customer data management.
Ensure sites comply with Oshkosh standards, accessibility requirements, and cybersecurity best practices.
Own the strategy and governance for the Access digital CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance.
Partner with internal stakeholders and external agencies to deliver world-class digital solutions.
Serve as the digital thought leader within the Access segment, driving innovation that supports Oshkosh’s mission of “making a difference in people’s lives.”
Own the technical roadmap and lifecycle management for all customer-facing digital systems, ensuring adherence to cybersecurity, data privacy, and ITIL support standards.
Lead the technology roadmap for brand websites (e.g., JLG.com, JerrDan.com, etc.) ensuring platform reliability, cybersecurity compliance, and integration with analytics, personalization, and marketing technology systems.
Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement.
Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture.
Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities.
Lead a high-performing digital team across development, release management, productions support, and customer experience functions.
Partner with Marketing, Sales, and Product Management to champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value.
Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices.
Requirements
salesforce
sitecore
oracle commerce
bachelor's
mba
10+ years
Proven ability to translate complex business needs into scalable, customer-focused digital solutions.
Bachelor’s degree in Business, Information Systems, or a related field; MBA preferred.
Experience managing multilingual, multi-brand websites across global regions.
10+ years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment.
Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar).
Demonstrated success leading digital transformation or eCommerce initiatives in a global organization.
Experience leading digital programs supporting aftermarket parts sales, service portals, or digital configurators.
Exceptional leadership, communication, and collaboration skills.
Familiarity with dealer distribution networks, equipment lifecycle management, and connected product experiences.
Understanding of industrial equipment or heavy machinery markets.
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
1969 Founded
Year of Establishment
The company was established in 1969, marking the beginning of its legacy in the access industry.
World-Tallest Boom
Record-Breaking Innovation
The company has developed the world's tallest self-propelled boom, showcasing its commitment to innovation in aerial lifts.
First Electric Scissor Lift
Pioneering Technology
Introduced the first all-electric scissor lift, setting a new standard for efficiency and sustainability.
2006 Acquisition
Corporate Expansion
Acquired by Oshkosh Corporation in 2006, expanding its global reach and capabilities.
Pioneered the access industry with boom lifts and scissor lifts, driving safety and productivity innovations.
Evolved into a global brand offering electric, engine-powered and hybrid aerial platforms, telehandlers and mast lifts.
Products serve diverse sectors—construction, agriculture, industrial maintenance, warehousing and concrete work.
Manufactures in both the U.S. and internationally, with a lifecycle focus including training, parts and support.
Serves contractors on steel erection, concrete placement and facility jobs with tailored access solutions.
Culture + Values
We are committed to the safety of our employees, customers, and the communities we serve.
We act with honesty and adhere to the highest ethical standards in all we do.
We drive innovation to create value and provide solutions for our customers.
We strive to exceed customer expectations and create lasting relationships.
We are committed to continuous improvement and operational excellence in everything we do.
Environment + Sustainability
Net-Zero by 2050
Carbon Emissions Goal
Aimed to remove all carbon emissions by the year 2050.
Committed to reducing environmental impact through energy efficiency, waste reduction, and sustainable manufacturing practices.
Focus on designing energy-efficient products and reducing carbon footprints in production processes.
Utilizes renewable energy sources and has implemented waste diversion programs across facilities.
Focused on reducing water usage in manufacturing operations.
Inclusion & Diversity
Increasing Women in Leadership
Gender Diversity Metric
The company reports ongoing progress in elevating women to leadership positions, reflecting a strong commitment to gender equality.
Committed to building an inclusive culture where diverse perspectives are valued.
Has set clear goals for increasing diversity in leadership roles.
Actively recruits diverse talent and fosters an inclusive work environment.
Tracks diversity and inclusion metrics and works to enhance representation at all levels.