Director - Digital Technology & Commerce Platforms – Access Segment

Description

• Integrate and maintain marketing technology platforms (e.g. analytics, SEO/SEM tools, personalization engines) within a secure and governed technology stack.
• Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention.
• Oversee site performance, technology selection and adoption, and global localization efforts.
• Manage budgets, vendor contracts, and performance metrics for all digital initiatives.
• Own the platform architecture, reliability, and integration roadmap in partnership with the DT enterprise architecture team.
• Establish governance frameworks for digital assets, content, and customer data management.
• Ensure sites comply with Oshkosh standards, accessibility requirements, and cybersecurity best practices.
• Own the strategy and governance for the Access digital CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance.
• Partner with internal stakeholders and external agencies to deliver world-class digital solutions.
• Serve as the digital thought leader within the Access segment, driving innovation that supports Oshkosh’s mission of “making a difference in people’s lives.”
• Own the technical roadmap and lifecycle management for all customer-facing digital systems, ensuring adherence to cybersecurity, data privacy, and ITIL support standards.
• Lead the technology roadmap for brand websites (e.g., JLG.com, JerrDan.com, etc.) ensuring platform reliability, cybersecurity compliance, and integration with analytics, personalization, and marketing technology systems.
• Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement.
• Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture.
• Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities.
• Lead a high-performing digital team across development, release management, productions support, and customer experience functions.
• Partner with Marketing, Sales, and Product Management to champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value.
• Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices.

Requirements

• Proven ability to translate complex business needs into scalable, customer-focused digital solutions.
• Bachelor’s degree in Business, Information Systems, or a related field; MBA preferred.
• Experience managing multilingual, multi-brand websites across global regions.
• 10+ years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment.
• Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar).
• Demonstrated success leading digital transformation or eCommerce initiatives in a global organization.
• Experience leading digital programs supporting aftermarket parts sales, service portals, or digital configurators.
• Exceptional leadership, communication, and collaboration skills.
• Familiarity with dealer distribution networks, equipment lifecycle management, and connected product experiences.
• Understanding of industrial equipment or heavy machinery markets.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance