Regional Marketing Manager

Description

• Partner with the Marketing team on targeted list development, client communications, and promotion
• Takes ownership of firmwide strategic initiatives as assigned
• Monitor the firm’s external website, including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
• Implement and maintain a system of organization
• Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
• Lead the development, coordination, and tracking of high-level partnerships with brand-enhancing local professional and civic organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation roles, membership options, and support local succession planning for the firm's key organizations
• Manage office marketing budgets and help actualize the goals aligned to the local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager
• Coordinate new attorney onboarding activities to facilitate a smooth transition from the local level (bios, headshots, PR, marketing orientation, etc.)
• Lead the planning and execution of all office summer associate events and manage to the prescribed budget
• Have an awareness of office clients, their roles in our events, and their involvement within the community, with a focus on “dot-connecting” to foster stronger engagement and collaboration
• Keep abreast of both legal and business markets and “best practices” in legal marketing
• Manage office and community engagements and sponsorships that will generate leads and partnerships with attorneys
• Serve as marketing lead to assigned office
• Lead and manage the development and execution of a local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager that supports the OMP-C strategy
• Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
• Manage local surveys and submissions
• Collaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)
• Work together with local Office Administrators and Legal Administrative Assistants to plan and provide guidance on internal initiatives that foster company culture, while also identifying opportunities to showcase them publicly

Requirements

• Strong analytical and problem-solving skills
• Minimum five (5) years’ experience, preferably in a professional services or law firm event coordinator role
• Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
• Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution
• Strong interpersonal communication skills
• Reliable, responsive, and punctual
• Exceptional people skills and high level of professionalism and client service
• Understand the “driver” practices in each market and propose activities, thought leadership, and present client and prospective client engagement opportunities for local attorneys in these areas. Be aware of our competitive positions and use that knowledge to make informed recommendations
• Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
• Demonstrate an ability to change with changing direction
• Law Firm experience (preferred)
• Experience managing budgets and driving cost-effective strategies
• Able to manage multiple projects/events with competing deadlines and priorities
• Strong attention to detail
• Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
• Bachelor's Degree
• Able to work under pressure
• Able to work harmoniously and effectively with others

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance