Digital Marketing Specialist

Description

• Develop and execute a comprehensive performance marketing strategy to drive growth.
• Ensure data-driven decision-making through continuous monitoring, analysis, and optimization.
• Manage budgets and bids to ensure cost efficiency and a healthy CAC.
• Collaborate with cross-functional teams to share insights, improve funnel conversions, and optimize campaign impact.
• Create and maintain dashboards and performance reports to track key metrics (ROI, CAC, LTV, conversion rates, etc.).
• Identify and test new growth channels to expand reach and performance.
• Plan, launch, and optimize digital prospecting and remarketing campaigns across Google, Meta, and affiliate platforms.

Requirements

We are looking for a Lead – Performance Marketing to drive user acquisition, revenue growth, and brand visibility. You’ll play a key role in designing, executing, and optimizing performance marketing strategies across multiple channels. This role requires a mix of analytical expertise, creativity, and hands-on campaign management experience to deliver strong ROI.

• Strong analytical skills with hands-on experience in Google Ads, Meta Ads, and affiliate marketing platforms.
• Excellent understanding of performance metrics, conversion funnels, and marketing analytics tools.
• 1–6 years of experience in managing performance marketing campaigns.
• Ability to work in a fast-paced environment and collaborate effectively with leadership and cross-functional teams.
• Proven track record in lead generation and ROI-driven campaigns.

Benefits

• Exposure to diverse digital channels and innovative growth strategies.
• Opportunity to shape digital growth in a fast-scaling construction tech company.
• Work with a passionate and high-performing team.

Training + Development

Interview process

Visa Sponsorship

Security clearance