Marketing Director

The Marketing Director provides the planning and leadership for the assigned center(s) by ensuring that the appropriate structures, systems, competencies, and values are developed to drive traffic/sales and Net Operating Income (NOI) growth. The position is responsible for the day-to-day Consumer Marketing of the field property assigned to ensure awareness of store mix, drive retailer traffic / sales, and build customer affinity for the property, working closely with, and indirectly reporting to the Corporate Marketing Team for corporate strategies and programs.

• Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels. Create relevant, original, high-quality content. Increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth. Become an advocate for the property in social media spaces, engaging in dialogues and answering questions where appropriate. Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer.
• Support with maintaining, updating, and distributing property retailer and marketing promotional materials.
• Serve as a mentor to incoming Marketing Managers / Directors within the portfolio as directed by Corporate Marketing.
• Establish strong tenant communication and partnerships, review stores current marketing approach, and create collaborative marketing efforts to ensure retailer and property success. Provide regular interaction with retailers including monthly newsletters and retailer meetings.
• Work with internal and external stakeholders to support sales-oriented programs and initiatives.
• Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market, while driving tenant sales performance and positioning the center as a destination for entertainment. Work with merchants to gain participation in events and notify them of all upcoming events and any special instructions for the day of the event. Photograph and document property events and all corresponding follow up.
• Work in a collaborative and supportive manner with all divisions of the organization to achieve set goals that drive sales.
• Handle day to day administrative functions of the marketing department, including correspondence, proper maintenance of files, license agreements, monthly and quarterly reports.
• Work with General Manager and Corporate Marketing to create effective marketing initiatives and tools to support retailer partners and achieve sales goals.
• Develop center directories, maintain window displays and center decor.
• Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives. Manage spending within established budget parameters and timelines in conjunction with property management and Corporate Marketing.
• While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; talk and hear. The employee is regularly required to sit. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
• Develop individual and organizational consumer and business contacts within the community to build property’s local relationship and growth within market, these relationships reflect ownerships commitment to the communities we serve while building sales performance of the center.
• Measure marketing effectiveness and results through reporting, research programs, and analytical tools.
• Assist with analysis and follow-up of special events and marketing programs in a professional and timely manner to measure results. Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, tenant success, and community support. Communicate performance results to ownership and Corporate.
• Manage relationships with the community to develop strong alliances, loyalty, and engagement through media/public relations and strategic partnerships.
• Protect and build the Centennial brand by supporting and ensuring adherence to brand guidelines and visual merchandise standouts including monitoring common areas to ensure visual consumer messaging standards are met.
• Work in partnership with Local Leasing & Business Development to source Sponsorship/Partnership Marketing opportunities.
• Lead, create, and/or participate in national initiatives with company-wide impact.
• Responsible for supporting and activating all consumer promotional concepts, services, and marketing programs.

This position is required to rotate weekend duty assignment with the mall management staff and will be required to work a variety of shifts from time to time and is required to support emergency response needs 24 hours per day/7 days per week, preferably with a response time under 30 minutes. The requirement in the preceding sentence will not apply if the position is on; approved paid time off, approved leave or another position is approved by the GM for a specific period of time to handle ‘on call’ responsibilities.

• Ability to work and learn independently and in a team situation
• Ability to be a self-starter to deal with multiple projects and tasks effectively and establish priorities
• Travel requirements: Minimal
• Proficient computer skills, including Microsoft Office Suite and Canva
• Experience in managing digital/social media platforms
• The employee must occasionally lift and /or move up to 30 pounds.
• Excellent interpersonal, organizational, time management, oral and written communication skills
• Minimum of 5 years of industry, marketing or related digital experience preferred
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and expansive reading.
• Comfortable working in a fast paced, highly dynamic work environment
• Strong attention to detail and ability to follow through
• Candidate will be required to submit a writing sample
• Must be a creative, strategic and analytical thinker
• Ability to read and understand standard business documentation (e.g. contract language).
• Must be able and willing to work varying schedules, which includes weekends, evenings and public holidays.
• Must possess the ability to manage budgets and have solid accounting skills
• Excellent people skills along with problem solving and time management ability
• Bachelor’s Degree preferred
• Understanding of PR strategy and execution