Bone Dry Roofing
Specializes in residential and commercial roofing, offering installation, repair, and maintenance services.
Lead SEO strategy & execution for multi location roofing and home services.
24 days ago
Experienced (8-12 years), Intermediate (4-7 years), Junior (1-3 years), Expert & Leadership (13+ years)
Full Time
Indianapolis, IN
Office Full-Time
Company Size
500 Employees
Service Specialisms
Residential Roofing
Commercial Roofing
Roof Repair & Maintenance
Insulation
Gutters & Downspouts
Masonry
Siding
Soffit & Fascia
Sector Specialisms
Residential
Commercial
Multi-family
Roof Repair
Roof Replacement
Roof Maintenance
Asphalt Roofing
Energy Efficient Shingles
Role
Description
on-page seo
technical seo
keyword research
link building
seo reporting
local seo
- On-Page Optimization: Optimize existing site content and structure for target keywords and search intent. Ensure all content is SEO-friendly, technically sound, and conversion-focused
- Analytics & Reporting: Own the SEO reporting dashboard using tools like Google Analytics 4, Google Search Console, SEMrush/Ahrefs, and BrightLocal
- Develop & Own the SEO Strategy: Build a scalable SEO roadmap that supports business goals across multiple brands and regions
- Local SEO Execution: Create and manage local SEO strategies including Google Business Profile optimization, citation building, local landing pages, and reviews strategy for 20+ markets
- Keyword Research & Reporting: Conduct ongoing keyword research, competitive analysis, and SERP monitoring. Report on keyword rankings, organic traffic, and conversion impact
- Link Building: Identify opportunities and execute white-hat link building strategies to improve domain authority
- Content Strategy Collaboration: Partner with the content and creative teams to guide blog strategy, location-specific content, and service-based SEO content
- SEO for New Brands & Acquisitions: Create SEO launch plans for new brands or acquired companies within the Bone Dry Family of Brands
- Technical SEO: Conduct regular site audits, identify technical issues, and work cross-functionally with web developers to implement fixes that improve crawlability, site speed, and indexation
Requirements
local seo
screaming frog
ahrefs
google analytics
3-5 years
project management
- Strong understanding of Local SEO and experience managing multi-location SEO campaigns
- Experience with technical SEO audits and tools (Screaming Frog, AHREFs, Google Search Console, etc.)
- Deep knowledge of Google algorithm updates, ranking factors, and SEO best practices
- Comfortable using platforms and tools such as Ahrefs, Whitespark, Google Analytics 4, WordPress, and Unbounce
- 3-5+ years of SEO experience, preferably in-house or at an agency managing multi-location service businesses
- Exceptional project management and communication skills
Benefits
- A chance to make a measurable impact at a nationally growing, family-owned company
- The opportunity to lead SEO across multiple brands with strong local roots and a bold growth vision
- Bonus points for experience in roofing, home services, or multi-location businesses
- Competitive salary, benefits, and professional growth opportunities
- Collaborative and supportive team environment with cross-functional marketing and creative teams
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
1989
Year Founded
The company was established in 1989, marking the beginning of its trusted presence in the roofing industry.
- Quickly rose as a trusted name in the roofing industry.
- Offers services ranging from installation and repair to ongoing maintenance for both homes and businesses.
- Known for using high-quality materials and cutting-edge techniques to deliver reliable, long-lasting solutions.
- Covers a wide range of services from roof replacements to complex storm damage repairs and inspections.
- Has successfully worked on a diverse array of projects, including both large-scale commercial buildings and custom residential homes.
- Maintains a strong reputation for customer satisfaction, having earned multiple industry accolades over the years.
- Operates across multiple states, continuing to expand its reach and services while retaining a local, personalized touch.
- Committed to craftsmanship, ensuring that every project is completed to the highest standards.
Culture + Values
- They take pride in delivering quality workmanship with every project.
- They are committed to providing customers with dependable service and unmatched expertise.
- They are a company driven by their values, integrity, and dedication to their craft.
- Their team is built on trust, respect, and collaboration to deliver exceptional results.
- They continuously work to improve their processes, skills, and services to meet the ever-evolving needs of their clients.
Environment + Sustainability
2035
Net Zero Emissions Target
Aim to achieve net zero emissions by a specific year.
- Reduce environmental footprint through efficient roofing practices.
- Use sustainable materials and eco-friendly roofing solutions.
- Committed to reducing waste and recycling materials.
- Continuously evaluate and implement green initiatives.