Senior Marketing Automation Strategist at Ghd in Toronto, Ontario, Canada | CAD93,495-155,825 | Kablio

Role

Description

email campaigns

consent management

system integration

list segmentation

marketing automation

martech optimization

Optimise email campaigns to drive outstanding click-through rates, resulting in high-quality marketing qualified leads (MQLs) and contributing to pipeline growth.
Test and manage consent management rules, related lists, and ongoing compliance.
Scope out new requirements for systems, integrations and process changes that will improve marketing’s effectiveness. Test and rollout new changes to marketing.
Define and continuously refine list segmentation strategies and rules to ensure effective audience targeting and maximize activation of the marketable database.
Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
Administer email and audience management over and under-targeting rules, tag governance, folder structure, custom objects, ongoing clean-up and campaign naming conventions.
Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi-channel campaigns.
Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.
Lead and/or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.
Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.

Requirements

salesforce

pardot

ai

power bi

zapier

5+ years

Empathetic and culturally aware, with the ability to collaborate effectively across diverse teams.
5+ years of hands-on experience implementing and using Salesforce Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences.
Excellent presentation skills - confident communicating marketing technology plans and progress to a variety of stakeholders, helping teams understand the business value.
Self-motivated and curious, with a strong desire to stay up to date on MarTech and AI trends and best practices.
AI tools and technologies relevant to marketing and automation
Adtech platforms, such as Salesforce Marketing Cloud Advertising Studio
Comfortable managing multiple projects across global time zones in a fast-paced, deadline-driven environment.
Personalisation tools, such as Adobe Target or Salesforce Marketing Cloud Personalization
CRM campaign automations, including building flows within Salesforce CRM
Analytics platforms, including Google Analytics, Salesforce Marketing Cloud Intelligence, Power BI
Able to work independently with strong attention to detail, and a flexible, resourceful approach to delivering results.
Marketing automation and engagement platforms, such as Salesforce Marketing Cloud Account Engagement, Eloqua, Marketo
Event and webinar platforms, ideally Eventbrite and ON24
Strong problem-solving skills - able to work with incomplete information to design and document effective solutions (“white space” solutioning).
Salesforce certifications in Account Engagement and Sales Cloud are preferred.
Integration platforms such as Zapier, Workato, Tibco

Benefits

Wellness Benefit- Regular full-term employees are eligible to participate in the wellness reimbursement program. GHD will reimburse 50% of the cost of the following to maximum of $250.00 reimbursement annually for such items as: Health club membership fees, Home exercise equipment purchases, Bicycles, Race, run & marathon entrance fees, Smoking cessation programs, Weight loss programs (i.e.—Weight Watchers, Jenny Craig), Fitbits and Fitness Tracking devices
Holiday Pay - Holiday pay is provided for eligible employees. GHD observes 9 holidays per year. Holiday pay will be based on the regular set schedule for the employee
401K - Employees are eligible to participate on the first day of the month following 3 months of service
Salary Range dependent upon experience: $93,495- $155,825.00 USD
Paid time off – Our PTO benefit is designed to provide eligible employees with a period of rest and relaxation, sick, and personal time throughout the year. PTO starts at 16 days per year and increases with years of service

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1928

Year Founded

The organization has been evolving since 1928, starting as a small engineering practice and growing into a global powerhouse.

5 Continents

Global Presence

The organization operates across five continents, with key markets including Australia, the United States, and the UK.

With a focus on innovation, it integrates expertise across various sectors to deliver world-class solutions.
The organization is known for tackling large and complex projects, such as designing bridges and tunnels and constructing energy-efficient buildings.
Notable projects include infrastructure development for major cities and energy-efficient solutions for industrial facilities.
The organization continues to expand its digital and technological capabilities to ensure solutions are cutting-edge and sustainable.

Culture + Values

Safety
Teamwork
Respect
Integrity

Environment + Sustainability

2050

Net-zero target validated by SBTi

Science-based target validated by the Science-Based Targets Initiative (SBTi) for achieving net-zero greenhouse gas emissions by FY2050.

2025

Carbon neutral commitment

Committed to achieving carbon neutrality for Scope 1 and Scope 2 emissions by 2025.

70%

Recycled materials in packaging

Boxes for electrical products use 70% recycled materials and are fully recyclable.

Prioritising direct emissions reductions over purchasing carbon offsets (statement from Enterprise Sustainability Leader)
Partnered with Decarbonisation Network to support clients' decarbonisation roadmaps and accelerate net-zero goals
Slimline packaging to reduce material usage and transportation impact

Inclusion & Diversity

Level 4–5

GDEIB Inclusion Benchmark

Targeting level 4–5 on the Global Disability Inclusion Benchmarking (GDEIB) by 2025.

9 Employee Groups

Resource Groups Established

Established 9 Employee Resource Groups (ERGs) to support various diversity demographics.

Board‑mandated aim to become #1 in industry for inclusion & diversity
I&D strategy built on five behaviours: open, informed, accountable, empathetic, bold
Inclusion & Diversity goals embedded in employee performance reviews
Awards: Employer of Choice for Gender Equality (2020–2022), Workforce Diversity Award (2021), Disability Equality Index – Best Places to Work for Disability Inclusion (2023)

Articles

Role

Description

email campaigns

consent management

system integration

list segmentation

marketing automation

martech optimization

Optimise email campaigns to drive outstanding click-through rates, resulting in high-quality marketing qualified leads (MQLs) and contributing to pipeline growth.
Test and manage consent management rules, related lists, and ongoing compliance.
Scope out new requirements for systems, integrations and process changes that will improve marketing’s effectiveness. Test and rollout new changes to marketing.
Define and continuously refine list segmentation strategies and rules to ensure effective audience targeting and maximize activation of the marketable database.
Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
Administer email and audience management over and under-targeting rules, tag governance, folder structure, custom objects, ongoing clean-up and campaign naming conventions.
Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi-channel campaigns.
Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.
Lead and/or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.
Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.

Requirements

salesforce

pardot

ai

power bi

zapier

5+ years

Empathetic and culturally aware, with the ability to collaborate effectively across diverse teams.
5+ years of hands-on experience implementing and using Salesforce Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences.
Excellent presentation skills - confident communicating marketing technology plans and progress to a variety of stakeholders, helping teams understand the business value.
Self-motivated and curious, with a strong desire to stay up to date on MarTech and AI trends and best practices.
AI tools and technologies relevant to marketing and automation
Adtech platforms, such as Salesforce Marketing Cloud Advertising Studio
Comfortable managing multiple projects across global time zones in a fast-paced, deadline-driven environment.
Personalisation tools, such as Adobe Target or Salesforce Marketing Cloud Personalization
CRM campaign automations, including building flows within Salesforce CRM
Analytics platforms, including Google Analytics, Salesforce Marketing Cloud Intelligence, Power BI
Able to work independently with strong attention to detail, and a flexible, resourceful approach to delivering results.
Marketing automation and engagement platforms, such as Salesforce Marketing Cloud Account Engagement, Eloqua, Marketo
Event and webinar platforms, ideally Eventbrite and ON24
Strong problem-solving skills - able to work with incomplete information to design and document effective solutions (“white space” solutioning).
Salesforce certifications in Account Engagement and Sales Cloud are preferred.
Integration platforms such as Zapier, Workato, Tibco

Benefits

Wellness Benefit- Regular full-term employees are eligible to participate in the wellness reimbursement program. GHD will reimburse 50% of the cost of the following to maximum of $250.00 reimbursement annually for such items as: Health club membership fees, Home exercise equipment purchases, Bicycles, Race, run & marathon entrance fees, Smoking cessation programs, Weight loss programs (i.e.—Weight Watchers, Jenny Craig), Fitbits and Fitness Tracking devices
Holiday Pay - Holiday pay is provided for eligible employees. GHD observes 9 holidays per year. Holiday pay will be based on the regular set schedule for the employee
401K - Employees are eligible to participate on the first day of the month following 3 months of service
Salary Range dependent upon experience: $93,495- $155,825.00 USD
Paid time off – Our PTO benefit is designed to provide eligible employees with a period of rest and relaxation, sick, and personal time throughout the year. PTO starts at 16 days per year and increases with years of service

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1928

Year Founded

The organization has been evolving since 1928, starting as a small engineering practice and growing into a global powerhouse.

5 Continents

Global Presence

The organization operates across five continents, with key markets including Australia, the United States, and the UK.

With a focus on innovation, it integrates expertise across various sectors to deliver world-class solutions.
The organization is known for tackling large and complex projects, such as designing bridges and tunnels and constructing energy-efficient buildings.
Notable projects include infrastructure development for major cities and energy-efficient solutions for industrial facilities.
The organization continues to expand its digital and technological capabilities to ensure solutions are cutting-edge and sustainable.

Culture + Values

Safety
Teamwork
Respect
Integrity

Environment + Sustainability

2050

Net-zero target validated by SBTi

Science-based target validated by the Science-Based Targets Initiative (SBTi) for achieving net-zero greenhouse gas emissions by FY2050.

2025

Carbon neutral commitment

Committed to achieving carbon neutrality for Scope 1 and Scope 2 emissions by 2025.

70%

Recycled materials in packaging

Boxes for electrical products use 70% recycled materials and are fully recyclable.

Prioritising direct emissions reductions over purchasing carbon offsets (statement from Enterprise Sustainability Leader)
Partnered with Decarbonisation Network to support clients' decarbonisation roadmaps and accelerate net-zero goals
Slimline packaging to reduce material usage and transportation impact

Inclusion & Diversity

Level 4–5

GDEIB Inclusion Benchmark

Targeting level 4–5 on the Global Disability Inclusion Benchmarking (GDEIB) by 2025.

9 Employee Groups

Resource Groups Established

Established 9 Employee Resource Groups (ERGs) to support various diversity demographics.

Board‑mandated aim to become #1 in industry for inclusion & diversity
I&D strategy built on five behaviours: open, informed, accountable, empathetic, bold
Inclusion & Diversity goals embedded in employee performance reviews
Awards: Employer of Choice for Gender Equality (2020–2022), Workforce Diversity Award (2021), Disability Equality Index – Best Places to Work for Disability Inclusion (2023)

Articles