Director of Marketing

Description

• Manage, enhance, and execute a comprehensive marketing strategy aligned with company goals, market dynamics, and regional growth initiatives.
• Collaborate with internal creative resources and outside partners to ensure high-quality execution of photography, videography, collateral, and digital assets.
• Monitor competitor marketing efforts, brand positioning, product features, and digital presence to identify opportunities for differentiation.
• Allocate budget to campaigns, media spends, technology platforms, and creative resources based on performance and strategic need.
• Lead long-term brand positioning and storytelling efforts that support Keystone’s continued expansion into new markets.
• Lead marketing support for community and model home openings, including launch planning, signage strategy, digital rollout, and promotional events.
• Collaborate with Land Acquisition, Construction, Operations, and Customer Experience teams to support pipeline health, community visibility, inventory needs, and the customer journey.
• Maintain and evolve the Keystone Custom Homes brand to ensure clarity, consistency, and market differentiation across all touchpoints.
• Support reputation management efforts, including online reviews, customer testimonials, and community engagement.
• Lead, coach, and empower a high-performing marketing team across multiple functions including digital advertising, content creation, creative design, social media, email and automation, video, events, and analytics.
• Oversee the strategy, creative development, and execution of integrated marketing campaigns across paid digital, social media, third-party real estate platforms, email, print, and emerging channels.
• Develop quarterly and annual marketing goals, ensuring alignment with sales targets, product launches, community openings, and leadership priorities.
• Oversee brand guidelines, tone of voice, visual standards, and messaging frameworks.
• Oversee training initiatives, professional development, and performance management for the marketing team.
• Leverage GA4, CRM insights, paid media dashboards, website analytics, customer journey data, and historical performance to drive decision-making.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement using The 4 Disciplines of Execution.
• Use insights to shape product marketing, community offerings, value propositions, and regional strategies.
• Work cross-functionally to support Renovations by Keystone Custom Homes, Impact Mortgage, Penn Transfer, and other related brands and initiatives.
• Ensure campaigns are aligned with brand standards, sales goals, and customer experience expectations.
• Use data to optimize targeting, spend allocation, messaging, creative direction, and lead quality.
• Measure cost-per-lead, cost-per-appointment, and other critical KPIs to inform budget decisions.
• Partner closely with Sales leadership to ensure alignment between marketing activities and sales goals.
• Champion a data-driven culture across the marketing team and transparency in data sharing across partnering departments.
• Manage the annual marketing budget with a strong focus on maximizing ROI across all channels and initiatives.
• Build and maintain dashboards that track campaign performance, user engagement, pipeline health, and market trends.

Requirements

• Proven leadership skills with experience managing, coaching, and developing multi-disciplinary teams.
• Demonstrated ability to use data and analytics to shape strategy, optimize campaigns, and improve performance.
• Strong creative judgment and ability to guide branding, messaging, and visual direction.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Ability to thrive in a fast-paced, high-growth environment with shifting priorities and multiple concurrent projects.
• Strength in cross-functional collaboration, communication, and change management.
• Must be able to work in person in Lancaster, PA on a weekly basis to collaborate with the marketing team and company leadership.
• Entrepreneurial mindset with a passion for innovation, problem-solving, and continuous improvement.
• 5+ years of progressive marketing management experience, ideally within homebuilding, real estate, or a related growth-oriented industry.
• Proficiency with digital marketing tools and platforms, including GA4, Google Ads, Meta Ads, CRM systems, CMS tools, and the Microsoft Office Suite.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance