Marketing Lead

Description

You’ll balance strategic vision with hands-on execution, from creating LinkedIn campaigns and writing posts, to managing HubSpot workflows and presenting results to leadership.

• Run marketing automation flows and lead-nurturing journeys
• Direct collaboration with executive leadership
• Build reports and dashboards to support decision-making
• Coordinate with our marketing agency and internal teams across geographies
• Plan and execute digital marketing campaigns (LinkedIn, Google Ads, SEO, email)
• Translate technical content into clear market messaging
• Manage the content calendar and publish posts, newsletters, and product updates
• Track and analyze performance metrics (ROI, CAC, conversion rates, engagement)
• Ensure consistent brand execution based on Effisus' new identity

Requirements

• Based in Dubai or open to relocating quickly
• Strong analytical, communication, and project management skills
• 5–10 years of B2B marketing experience
• Proven hands-on experience with:
• Background in construction, building materials, or industrial tech
• Email automation tools
• Experience in the GCC market
• Fluent in English (C1/C2)
• Master’s in Marketing, Digital, or Communications
• HubSpot (or similar CRM)
• Portuguese language skills

Benefits

• Opportunity to shape the brand in a high-growth market
• Performance-based bonus tied to KPIs
• Regional sales growth
• Health insurance and additional benefits
• Competitive salary (AED 20,000–30,000/month)

Training + Development

Interview process

Visa Sponsorship

Security clearance