Regional Sales Manager (Steel & Ferrous)

Description

The Regional Sales Manager will support the Ferrous Sales function in driving revenue growth, managing customer accounts, and ensuring seamless commercial operations. The role requires strong industry understanding, customer engagement capability, and disciplined execution. The incumbent will manage key accounts, generate new business opportunities, coordinate cross-functionally for fulfillment, and support strategic initiatives led by the General Manager, Sales.

• Track competitor pricing, market movements, and customer buying patterns.
• Manage receivables for assigned accounts, monitor credit exposure, and support timely collections.
• Support the implementation of operational improvements and best practices across the sales cycle.
• Provide inputs to the GM, Sales for pricing decisions, demand planning, and business strategy.
• Support the GM, Sales in expanding presence across new markets and customer segments.
• Coordinate with procurement, logistics, and finance teams to ensure smooth order processing, documentation, and delivery.
• Identify and acquire new customers while strengthening relationships with existing accounts.
• Maintain accurate sales forecasts, pipelines, and CRM entries in alignment with internal reporting standards.
• Manage sales for assigned products, geographies, and customer accounts in the ferrous/steel portfolio.
• Ensure adherence to commercial terms, quality standards, and internal SOPs.
• Prepare weekly/monthly reports on sales performance, pipeline status, and market updates.
• Maintain documentation accuracy for audit, compliance, and risk-management purposes.
• Engage with customers regularly to understand demand, product needs, and service expectations.
• Execute pricing strategies, negotiate commercial terms, and close deals within defined margins and policies.
• Track order status, ensure timely fulfilment, and resolve operational bottlenecks.
• Ensure high levels of customer satisfaction through proactive communication and service quality.
• Prepare and present product offerings, proposals, and commercial quotes.

Requirements

• MBA/PGDM in Sales/Marketing (preferred but not mandatory).
• Experience in customer handling, sales negotiation, and managing order fulfilment cycles.
• 5-10 years of B2B project sales experience in steel, ferrous trading, distribution, or related industries.
• Exposure to trading, pricing, or logistics in the steel industry is desirable.
• Proficiency in MS Excel, reporting dashboards, and CRM tools.
• Strong customer orientation and relationship-building skills.
• High levels of ownership, discipline, and ability to thrive in a fast-paced environment.
• Bachelor's degree in Engineering (Metallurgical, Mechanical, Civil, or Materials – (preferred but not mandatory).
• Strong analytical aptitude and comfort with data-driven decision-making.
• Good commercial acumen with an understanding of pricing, margins, and trade terms.
• Excellent communication, negotiation, and coordination abilities.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance