Senior Content & Design Specialist

Description

• Design, implement and facilitate marketing campaigns and support corporate affairs initiatives for the LBJ, NTE & NTE 35W TEXpress Lanes (i.e. toll discount promotions and corporate social responsibility campaigns)
• Develop a content roadmap for the company’s organic social media channels and email campaigns
• Create promotional content materials for the company’s digital marketing media channels, website, print collateral, video promos etc
• Coordinate with Public Affairs in the amplification of corporate media plans and events with key influencers and stakeholders across the transportation industry
• Help oversee the contractual relationship with the marketing department’s suppliers and the work produced by marketing agencies and public affairs consultants
• Candidates may be asked to submit content samples (includes but not limited to marketing materials, social media and digital content)
• Continuously optimize and improve content strategy by monitoring campaign results, analyzing KPIs and presenting analysis to leadership
• The employee is frequently required to stand, walk and sit
• Responsible for the strategic planning and creative content management & curation for marketing campaigns, while ensuring a consistent corporate brand message
• Support marketing and communication efforts with third party stakeholders (i.e. NTTA, TxDOT, NCTCOG etc.)

Requirements

• Reporting and documentation skills
• The employee must occasionally lift and/or move up to 10 pounds
• Must be able to multitask, problem solve, and implement innovative processes within a fast-paced environment while ensuring accuracy in work product; strong focus on being detail oriented is a must
• Ability to learn new software, systems and procedures as needed
• Experience working with project management tools is a plus but not mandatory (i.e. Jira, Asana)
• Local travel will be required
• Experience with editing website content, signup webforms, landing pages via a content management system is a plus but not mandatory (i.e. WordPress)
• Experience with monitoring & publishing on social media channels and/or direct private messages (i.e. Hootsuite, Sprout, Facebook/Twitter/LinkedIn/Instagram)
• Prior graphic design, videography and photography experience and background leveraging respective software/platforms (i.e. Canva, Adobe Premiere, Adobe Illustrator/Creative Suite) mandatory
• Ability to establish and maintain effective relations with internal and external personnel
• Experience with creating content via videography and photography tools at a corporate level a plus (i.e. Adobe Premiere, Canva, Adobe Creative Suite)
• Prior experience in an agency setting strongly preferred
• Displays imagination, creativity and originality in their work; consistently raises new ideas; questions the status quo.
• Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer
• Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• (Advanced graphic design, videography and photography skills mandatory)
• Ability to troubleshoot problems and be resourceful in identifying speedy resolutions as needed
• A minimum of 4 to 6+ years of relevant creative design, digital marketing and content management experience
• Must work well in a team environment, contributing to a collaborative work environment where colleagues/departments learn from one another and continuously improve processes

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance