Marketing Manager

Description

• Identify and leverage digital trends and consumer behavior to maximize reach and engagement.
• Partner with corporate marketing on community outreach initiatives to build brand influence and positive relationships within local communities.
• Serve as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage.
• Partner with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers.
• Develop and implement a robust digital marketing strategy and messaging tailored to the Pacific Palisades market.
• Utilize a variety of online channels, including websites, social media, email, and paid advertising.
• Responsible for attending events, event planning and management. Ensuring that each event is successfully executed.
• Identify key media outlets and opportunities to generate positive publicity in the right mediums.
• Develop and execute an event strategy to promote our product and brand, including planning, logistics, and post-event analysis.
• Cultivate strong relationships with key stakeholders in the local community including top Brokers, HOAs, community organizations, and key influencers.
• Create proactive marketing plans to stay ahead of market trends and consumer preferences.
• Develop a thorough understanding of the division sub-markets, including Identifying the profiles of target homebuyers and sellers, researching prevailing lot characteristics, product trends, and design options.
• Provide feedback and guidance to the division + corporate marketing on local market preferences.
• Collaborate with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility.
• Ensure flawless execution of signage placement and maintenance.
• Ensure the quality, accuracy, and professionalism of all marketing materials.

Requirements

• Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads.
• Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector.
• Demonstrated understanding and ability to develop an asset level and market level marketing strategy to drive leads and consumer behavior.
• Bachelor’s degree in marketing, Communications, Real Estate, or a related field.
• Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape – advantageous.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance