Lead Generation Associate

Description

• Assist in preparing meeting agendas and materials for sales leadership.
• Nurture early-stage leads through timely follow-ups and value-driven communication.
• Partner with HQ Marketing and Sales teams to refine messaging, align strategies, and maximize campaign effectiveness.
• Interpret market insights and independently recommend adjustments to lead-generation and marketing strategies.
• Conduct outbound calls, emails, and social outreach to engage prospective clients.
• Provide ongoing feedback on lead quality, outreach performance, and market insights.
• Contribute to overall revenue growth by generating high quality leads that convert into sales opportunities.
• Conduct market research to understand target audiences, competitor offerings, and industry trends.
• Achieve and exceed weekly and monthly targets by independently prioritizing outreach activities and adjusting lead-generation approaches to meet business objectives.
• Track and manage sales and marketing data to support decision-making.
• Maintain accurate and detailed lead information within the CRM.
• Support digital and in-person activities that promote lead and sales growth.
• Assist with networking events, trade shows, and vendor events.
• Collaborate with Marketing to showcase current and completed projects across digital platforms.
• Maintain strict confidentiality of client information and business operations.
• Support digital marketing initiatives, including SEO/SEM, email marketing, social media content, and display advertising.
• Coordinate and collaborate with HQ Marketing on the selection and delivery of all marketing-related promotional items.
• Prepare regular and ad-hoc reports using Salesforce or similar software.
• Identify potential consumer leads through referrals, social media, inbound inquiries, and targeted outreach campaigns.
• Work with current clients and designers to generate referrals and support the client experience.

Requirements

• 1-3 year lead generation experience.
• Proficient with Microsoft Office Suite or related software.
• Excellent interpersonal and customer service skills.
• Exceptional organizational and project management skills, with keen attention to detail.
• Proven success in developing and executing marketing campaigns.
• Strong analytical and problem-solving skills.
• Ability to work independently and as a part of a team in fast-paced environment
• Bachelor’s degree in business, marketing or related field required.
• Prolonged periods of sitting at a desk and working on a computer
• Thorough understanding of principles and methods used to promote, display, and sell services for landscaping or direct services companies.
• Less than 10% travel on occasion to events and shows.
• Must be able to occasionally lift up to 15 - 20 pounds
• Strong understanding of digital marketing tools and platforms
• Excellent organizational skills and attention to detail.
• Qualify leads by understanding consumer needs, preferences, and decision-making factors.
• Ability to create, implement, and monitor budgets.
• Excellent verbal and written communication skills.

Benefits

• Employee Assistance Program
• 3 Days Paid Bereavement
• Company Provided Life/AD&D
• 7 Paid Holidays
• 5 Days Paid Jury Duty
• Employee Equity Program
• Paid Time Off Starting at 2 weeks per year
• Career Advancement Opportunities
• Referral Bonuses Programs
• Gym Membership and Mobile Carrier Discounts
• Best-in-Class Learning Management System
• Education Assistance
• On-Demand Pay Through A Partnership with DailyPay

Training + Development

Interview process

Visa Sponsorship

Security clearance