Digital Mkting Specialist

Columbus McKinnon Corporation Ltd. UK

Columbus McKinnon creates intelligent motion solutions that move the world forward and improve lives.

Manage digital content, AI assets, campaigns, and multilingual site for EMEA

1 days ago

Junior (1-3 years), Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)

Full Time

Chennai, Tamil Nadu, India

Office Full-Time

Company Size

51-200 employees Employees

Service Specialisms

hoists

crane systems

conveyors

power and motion technology

rail technology

rigging

fluid transfer technology

load moving systems

Sector Specialisms

Industrial Machinery Manufacturing

Role

Description

The specialist manages a broad digital system landscape, including Optimizely (Epi) CMS, Optimizely DAM, Inriver PIM, Salesforce CRM, and Pardot (Account Engagement) for marketing automation.

The role involves close collaboration with Sales, Product Management, Regional Marketing, the Global Digital Team, and external agencies to support product launches, events, partner initiatives, and internal communication across the EMEA/APAC region.

The specialist creates and adapts English‑ and German‑language content, leverages generative AI tools to produce visual assets, and ensures compliance with branding, legal, and regulatory standards while maintaining consistent terminology across regions.

Maintain and support Optimizely CMS, DAM, and Inriver PIM; ensure accurate PIM data for e‑commerce, distributor and customer portals; update regional website content per global brand guidelines; optimize content for SEO, UI/UX, performance and accessibility.
Use generative AI tools to create realistic visual content for marketing, case studies and product storytelling; develop alternative visuals when real‑life photography or video approvals are unavailable.
Assist planning and execution of digital marketing campaigns for EMEA/APAC; prepare digital assets, landing pages, email campaigns and product‑related content; coordinate with Sales, Product Management and Regional Marketing; support global digital initiatives locally.
Maintain digital content libraries, marketing documentation and regional content guidelines; monitor website performance metrics and support optimization; ensure compliance with branding, legal and regulatory updates.
Create and adapt English‑ and German‑language content for web, email, social media and brochures; ensure accuracy of product information, technical data and messaging; maintain consistent terminology across EMEA/APAC.
Collaborate with Product Management, Engineering, Sales, Customer Service, Global Digital Team and external agencies; provide digital support for product launches, events, partner initiatives and internal communication.