Marketing Coordinator

Description

• Track and report email performance metrics.
• Manage Data Axel lists and execute direct mail campaigns (using strategy provided by Supervisor).
• Create digital ads, print ads, magazine ads, and other marketing pieces.
• Design, build, and send monthly Commercial newsletters.
• Assist with maintaining content on recruitment webpages.
• Upload newsletters to Pella’s online portal.
• Engage with audiences and respond to comments and direct messages.
• Maintain and update Ingage presentations for sales teams.
• Produce content for Commercial, Trade/B2B, and Retail segments as assigned.
• Build and send email campaigns for Commercial, Trade/B2B, and Retail reps.
• Order printed materials as directed by the Supervisor.
• Produce a monthly analytics report for Supervisor review.
• Write content for internal blog posts (how-to articles, product overviews, warranty highlights, etc.).
• Produce collateral for events, canvassing teams, and recruitment teams.
• Create social media content including graphics, captions, and videos.
• Research marketing tools/platforms (email systems, social scheduling tools, AI-integrated platforms) and provide recommendations.
• Support ongoing marketing projects as assigned by the Supervisor.
• Execute platform posting schedules.
• Assist with content development for Hatch, including A/B test variations.
• Work with segment managers and internal teams to gather information needed for assigned deliverables.
• Compile monthly marketing scorecard metrics for Supervisor review.
• Track leads generated from marketing campaigns when requested.
• Explore and test new platform initiatives (e.g., TikTok, YouTube).

Requirements

• College degree or work equivalency
• Experience with graphic design
• Previous expereince manage social media and marketing campaigns

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance