Director of Sales

Description

• Serve as the primary point of contact for phone inquiries and walk-in visitors, effectively converting leads into move-ins to drive occupancy.
• Prioritize and execute revenue-generating sales activities that directly support community growth and operational success.
• Establish and cultivate strong partnerships with local businesses, healthcare providers, and senior resources, leveraging these relationships for both referral generation and added value for prospects and families.
• Partner with the Executive Director and regional sales teams to design and implement innovative sales strategies and community outreach programs that align with organizational goals.
• Collaborate with the Executive Director to coach and empower staff in generating referrals, ensuring inquiries are appropriately managed and maximized.
• Support and model effective communication practices between staff and families, ensuring residents’ physical, personal, and emotional wellbeing are consistently addressed.
• Individuals in this position are required to follow all infection prevention and control protocols, including the use of personal protective equipment (PPE) when necessary, to ensure the health and safety of residents, staff, and visitors.
• While performing the duties of this job, the employee is required to communicate effectively and identify/interpret written information.
• Individuals in this position are required to stay current on all training and ongoing education initiatives. They are expected to actively pursue self-improvement and embrace opportunities for continuous learning to enhance their skills and knowledge.
• Conduct comprehensive discovery with prospective residents and families to identify needs and present tailored solutions, including appropriate placement in Assisted Living or Memory Care.
• Accurately document and track all sales activities in the designated CRM/database, ensuring compliance with company standards and providing visibility to leadership.
• Implement timely and consistent follow-up activities to nurture trust, build long-term relationships, and move prospects through the decision-making process.
• Facilitate coaching sessions with staff to identify and implement strategic sales approaches for prospects, enhancing conversion rates and community reputation.
• Develop and maintain robust outreach strategies to expand professional referral networks and generate qualified leads.
• This role involves actively participating in all staff activities aimed at fostering teamwork, unity, and morale. The individual will contribute as a collaborative team player, working alongside colleagues to create a supportive and cohesive work environment.

Requirements

• Demonstrated sales closing skills with a consistent record of high occupancy results.
• Two or more years of successful sales experience (2-5 years preferred), with prior experience in senior living strongly preferred.
• CPR or BLS certification preferred.
• This position may need to walk or stand for extended periods and move throughout the community, resident apartments, and other areas of the community.
• Demonstrated proficiency in common digital tools and applications, including Microsoft Office programs (Outlook, Excel, Word), web-based platforms, electronic health record systems, and any HR-related systems as applicable.
• This position may need to lift up to fifty (50) pounds independently, and up to 200 pounds with assistance.
• Bachelor’s Degree strongly preferred
• Demonstrate collaboration, initiative, and leadership in managing conflict resolution, fostering positive relationships among residents, families, staff, and community partners.

Benefits

• We believe our team is our greatest strength. That’s why we invest in comprehensive training, as well as opportunities for both personal and professional growth. We’re committed to promoting from within and supporting team members who want to build their careers with us.
• At Cedarhurst, we go beyond the standard benefits program to recognize and support our team. Along with comprehensive benefits, we offer GROW Points—a unique rewards system that celebrates your hard work and dedication. You’ll also enjoy perks like exclusive Skechers shoe discounts, early paycheck access, and more!
• Cedarhurst offers a competitive benefits package, including medical insurance, life insurance, long-term disability coverage, and a 401(k) plan with company match (after one year of service) for eligible employees.

Training + Development

Interview process

Visa Sponsorship

Security clearance