Establish and monitor leading indicator KPIs (e.g. consumer sentiment indices, early sell through rates, margin levers)
Craft executive-level strategy decks that synthesize financial modeling, competitive analysis, and merchandising insights into actionable business narratives—shaping high-stakes decisions at the leadership level
Collaborate with consultants, IP licensors (where relevant) and other departments such as marketing, creative, sourcing, planning, and external partners to drive commercialization and maintain brand integrity, ensure brand coherence, SKU differentiation, and category expansion plans
Prescribe category performance metrics, including revenue, volume, yield, and inventory KPIs be integrated in Qiddiya's entertainment strategy; understand value proposition, prepare high level feasibility assessment and high-level implementation roadmap
Develop and refine strategic frameworks (e.g. portfolio prioritization, value chain optimization, scenario planning) to guide investment decisions and resource allocation across all merchandise categories
Balance creativity with commercial acumen, ensuring all strategies are underpinned by solid revenue logic, inventory modeling, SKU productivity, and brand equity growth
Formulate long term merchandise strategy roadmaps, aligning product and category plans with overarching corporate objectives and growth targets, advise on feasibility, timeline, cost implications during early-stage product development—guiding internal and partner teams to balance design ambition with operational reality
Help in by spotting and translating global merchandise trends, IP evolutions into commercially viable product strategies tailored for immersive destinations and shape go-to-market plans and commercial tactics
Requirements
bachelor's
business admin
5+ years
merchandising
retail marketing
product management
Bachelor's degree in Business Administration, Retail Management, or a related field
Minimum of 5 years of experience in merchandising strategy, retail marketing, or product management, preferably within the entertainment sectors
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
$9.8B Budget
Project Investment
Total allocated funds for building the destination city.
300 Attractions
Unique Experiences
Including theme parks, sports, and cultural venues.
17M Visitors
Annual Visitor Projection
Expected visitors by 2030, showcasing global appeal.
600K Residents
Future Population
Anticipated residents once the city is fully developed.
Rising southwest of Riyadh, it is backed by Saudi Arabia’s Public Investment Fund.
Built to blend 'play' into everyday life, creating immersive, lifelong experiences.
Development is unfolding in phases, with Phase 1 including various projects and attractions such as Six Flags, Aquarabia, and a world-class motorsports circuit.
Beyond thrill parks, it is establishing vibrant sports, arts, and cultural districts, plus residential and community infrastructure.
Key sector expertise spans entertainment, tourism, infrastructure, sports, and cultural development.
By 2030, it is projected to host millions of visitors annually and offer hundreds of thousands of jobs.
Notable features include the Middle East’s largest Six Flags park, a Formula 1-grade racetrack, and the world’s only Dragon Ball theme park.
Culture + Values
‘Now We Play’ purpose-driven culture using the power of play to advance society
Collaborative care for people and environment enabling all stakeholders to flourish
Ethical business conduct and transparency embedded in governance
Safety culture committed to zero harm
Local heritage celebration through accessible, affordable destination design
Environment + Sustainability
Net Zero by 2060
Carbon Emissions Target
Aiming to achieve net-zero carbon emissions by 2060 to reduce its environmental impact.
20% Energy Reduction
Energy Efficiency Goal
Committed to reducing energy consumption by 20% relative to the 2021 SEC benchmark.
100% Wastewater Reused
Water Management Initiative
Ensuring all wastewater is treated and reused for landscaping purposes.
80% EV Charging
Sustainable Transportation
Equipping 80% of parking slots with EV charging stations by 2035.
ESG vision focused on minimizing environmental footprint under theme 'Play Right'
94% municipal solid waste landfill diversion by 2035
90% organic waste composted on-site by 2035
Support for Saudi Green Initiative, Green Riyadh and UN SDGs
Inclusion & Diversity
40% Target
Women in Workforce
Aiming to achieve 40% female representation in the overall workforce by 2030.
30% Target
Women in Leadership
Committed to reaching 30% female representation in leadership positions by 2030.
100% Accessibility
Public Realm Accessibility
Ensuring full accessibility in public spaces for individuals with disabilities.
Affordability programme with discounted tickets for low‑income visitors