Category Development Manager

Description

• Lead end-to-end category marketing strategies aligned with business goals and customer insights.
• Work alongside Sales, Supply Chain, and cross-functional teams to develop and execute go-to-market strategies, launch new products, and transform our market position.
• Deliver compelling marketing communications that influence buying decisions.
• Leverage data and market intelligence to guide strategy and uncover new opportunities.
• Mentor junior team members and contribute to team capability building.
• Guide and direct the business and help build internal understanding on how to win in Walls (and Ceilings), including new business models, ways of working and supporting the establishment of new distribution channels
• Lead GTM (go-to-market) strategies, product development and portfolio management
• Play a pivotal role in establishing and expanding a substantial growth category, shaping the future of our business.
• Drive new product development from ideation to market launch.
• Build strong relationships with customers and partners, enhancing experience and loyalty.
• Support building Sales knowledge and capability around spec pipeline and fit for purpose application for the current offer

Requirements

Are you a strategic leader with a passion for building and construction, renovation, architecture, or design? Laminex is seeking an experienced and dynamic Category Development Manager to drive the growth of our Walls & Ceilings category, a key platform for our business expansion. Reporting to our National Category Marketing Manager and based in Melbourne your key responsibilities will include;

• Strong commercial and business acumen, with a focus on value creation and profitability.
• Minimum 10 years’ experience in leadership marketing or sales management, with a focus on category, portfolio, and product development.
• Excellent communication and stakeholder engagement skills.
• Proven track record of developing and executing successful growth strategies within the wall panels or ceilings category with established networks and relationships

Benefits

• Attractive base salary plus opportunities for career progression in a large and complex organisation.
• Step into a high-impact role with the chance to influence strategy, mentor junior talent, and contribute to succession planning for senior leadership.

Training + Development

Interview process

Visa Sponsorship

Security clearance