Director, Customer Marketing

Description

• Build and lead the customer lifecycle strategy from onboarding through retention, and advocacy.
• Oversee execution of customer-facing campaigns including newsletters, nurture flows, and webinars.
• Collaborate with customer events and partnerships to define program outcomes and drive customer engagement across these channels.
• Lead customer education programs that increase adoption and help users get more value from the platform.
• Align Customer Marketing outcomes to shared company KPIs across retention, adoption, NPS, and expansion revenue.
• Create a unified framework for lifecycle communications across email, in-app messages, product updates, and other touchpoints.
• Develop scalable expansion workflows, campaigns and messaging for upsell and cross-sell opportunities that drive demand for our Accounts Payable and Professional Services offerings in partnership with Customer Success and Customer Growth teams.
• Coordinate customer communications to ensure clarity, timing, and consistency.
• Partner with Marketing and Revenue to implement the tooling, segmentation, and automation needed for personalized lifecycle marketing.
• Partner with Product, Sales, Customer Success, and Services to align goals and deliver measurable outcomes.
• Use customer insights and usage data to identify opportunities and guide decisions.

Requirements

• 7-10 years of experience in customer marketing, lifecycle/retention marketing, or related roles within a B2B SaaS environment is required. Construction technology industry experience is a plus!
• 4+ years of management/leadership experience managing and developing high performing teams.
• Expertise in segmentation, automation, CRM systems, and lifecycle measurement frameworks.
• Proven experience developing customer lifecycle marketing programs.
• Ability to create cross-functional alignment across Product, Sales, Customer Success, and Marketing.
• Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience is required.
• Exceptional communication skills with the ability to create clarity, alignment, and momentum across diverse teams.
• Strong understanding of SaaS customer journey and lifecycle metrics.

Benefits

• Volunteer time off – because giving back matters
• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team
• Wellness program and onsite fitness center to keep you feeling your best
• Opportunities for hybrid or remote work to give you the flexibility you need
• A 401(k) plan with Buildertrend matching contributions to help you plan for the future
• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
• Parental leave and paid sabbaticals to support you during life’s big moments
• Technology reimbursement to help cover costs for the tech you need to do your job from home

Training + Development

Interview process

Visa Sponsorship

Security clearance