Caterpillar Inc.
Manufacturer of construction and mining equipment, engines, and industrial gas turbines.
21 hours ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Bangalore, Karnataka, India | Chennai, Tamil Nadu, India
Office Full-Time
Company Size
107,000 Employees
Service Specialisms
Sector Specialisms
Description
data governance
ga tracking
custom dimensions
gtm configuration
server‑side tracking
cookie consent
This role executes data governance, quality, validation, training, and strategy for the Google Analytics 360 suite across all Caterpillar websites and applications, acting as an extension of the Caterpillar India Google Analytics team. It supports site development teams, configures tracking to meet enterprise objectives, and ensures accurate data collection and reporting.
- Execute data governance, quality, validation, training, and strategy for Google Analytics 360 Suite across Caterpillar sites.
- Validate GA tracking setup and support site development teams.
- Configure tracking for enterprise objectives, platform architecture, and account design.
- Set up GA attribute collection for cross‑site/domain clickstream data.
- Implement user ID journey path collection and enhanced eCommerce for sales attribution.
- Create custom dimensions and metrics for expanded analysis.
- Implement event/behavior tracking and referral exclusion for improved data quality.
- Perform data auditing and configure goals for enterprise KPIs.
- Configure GTM tags, triggers, and third‑party integrations with Caterpillar platforms.
- Execute server‑side tracking and integrate Google and third‑party APIs.
- Manage cookie consent using OneTrust for Google Marketing Platform data collection.
Requirements
gaiq
bachelor's
8+ yrs
html
javascript
gtm
The ideal candidate holds a Google Analytics Individual Qualification certification (preferred) and a bachelor's degree in a technical field such as computer engineering, along with at least eight years of relevant experience. Strong analytical capabilities and the ability to communicate insights to leadership are essential.
Technical expertise includes proficiency with HTML, CSS, JavaScript, and the DOM for analytics tagging, advanced Google Tag Manager implementation, and working knowledge of the GA4 interface. Additional skills in SQL, cookie‑consent management (OneTrust), digital marketing technologies, and Salesforce integrations are required, while GA4 mobile and Firebase experience is a plus.
- Google Analytics Individual Qualification certification preferred; bachelor’s degree in a technical field; 8+ years relevant experience.
- Proficiency in HTML, CSS, JavaScript, and DOM for analytics tagging with Google Tag Manager.
- Advanced GTM implementation experience.
- Working knowledge of GA4 interface.
- SQL knowledge for data science analysis and reporting.
- Experience with digital marketing technologies, campaign tracking, and Salesforce Sales Cloud and Marketing Cloud integrations.
- GA4 implementation for mobile sites and Firebase Analytics (nice to have).
Benefits
Caterpillar is an Equal Opportunity Employer that values integrity, excellence, teamwork, commitment, and sustainability. We foster a supportive culture where employees are continuously challenged and provided with professional growth opportunities, including leadership programs. Diversity is celebrated, and every employee contributes to the environment we create together.
Training + Development
Interview process
Visa Sponsorship
Security clearance
Overview
1925
Year Founded
The company was established in 1925 as a manufacturer of agricultural machinery and later expanded into construction equipment.
190+ Countries
Global Presence
The company operates in over 190 countries, providing essential products for large-scale infrastructure, mining, and energy projects.
- The company's iconic yellow machines are used in construction, mining, oil & gas, and power generation projects.
- In recent years, Caterpillar has increasingly focused on sustainability through advanced technologies that improve machine efficiency and reduce emissions.
- Typical projects include large-scale infrastructure, such as highways, airports, and mining operations in remote areas.
- Caterpillar's product lines are known for their durability and performance, which have become the standard in the heavy machinery industry.
- Noteworthy achievements include innovations in autonomous machinery and advanced telematics for fleet management.
- Despite its massive size, Caterpillar maintains a reputation for responsiveness and adaptation to the rapidly changing global market.
Culture + Values
- Integrity
- Excellence
- Teamwork
- Commitment
- Sustainability
- Leadership excellence – sound business judgement, courage, curiosity, emotional intelligence and an enterprise mindset
- Power of Everyone – include, seek out and value people with different ideas and insights
- Learning and growth – providing limitless opportunities for employees to continually improve and develop
- Employee safety, health and wellness – focused on care, learning, and prevention
Environment + Sustainability
30% Reduction
GHG Emissions Target
Aims to reduce absolute Scope 1 & 2 GHG emissions by 30% from 2018 to 2030, aligning with Paris Agreement goals.
100% Sustainable
New Product Commitment
All new products by 2030 will be designed to be more sustainable through waste reduction, remanufacturing, lower emissions, or improved efficiency.
50% Landfill
Intensity Reduction
Aims to reduce landfill intensity by 50% from 2018 to 2030 through improved waste management practices.
25% Growth
Remanufacturing Sales
Seeks to increase remanufacturing sales and revenues by 25% from 2018 to 2030, promoting circular economy principles.
- Implement water management strategies at 100% of facilities in water‑high‑risk areas by 2030.
- Aspire to reduce recordable injury frequency by 50% from 2018 to 2030.
- Published inaugural TCFD report in 2023, disclosed Scope 3 use‑of‑sold‑products emissions.
- Net zero aligned with Paris Agreement goals (committed to reduced‑carbon future and supporting customers’ energy transition).
- Board‑level Sustainability & other Public Policy Committee established in 2022, ESG performance included in executive‑officer incentive plans since 2022.
Inclusion & Diversity
14 ERGs
Employee Resource Groups
The company supports 14 Employee Resource Groups (ERGs) to foster an inclusive culture.
- Global support for diverse backgrounds through the Power of Everyone initiative.
- Employee Insights survey drives global feedback and cultural development.
- ERGs enhance professional growth and innovation.