Empire State Realty Trust
NYC‑focused REIT owning and operating office, retail and multifamily assets including the Empire State Building Observatory
Lead organic social strategy for Observatory and REIT, driving growth and conversions.
15 days ago
$125,000 - $140,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
New York, NY
Office Full-Time
Company Size
667 Employees
Service Specialisms
Real Estate Investment
Property Management
Leasing
Real Estate Development
Capital Markets
Tenant Services
Sector Specialisms
Office
Retail
Multifamily
Buildings
Commercial
Residential
Energy Efficiency
Sustainability
Role
Description
platform strategy
influencer management
content development
performance analytics
budget management
community management
- Build and execute platform-specific strategies that grow reach, engagement, and conversion across Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and emerging channels
- Partner with PR, Digital, Leasing, Observatory, Operations, Design, and Executive Communications to maintain unified messaging
- Strengthen the Executive LinkedIn presence through consistent, thought-leadership-driven content
- Recommend shifts in strategy based on cultural trends, platform changes, and performance signals
- Identify content opportunities tied to Observatory events, celebrity moments, sustainability leadership, tenant milestones, and leasing activity
- Own the full ESB influencer program (400+ annual visits) and select ESRT initiatives - source talent, vet creators, direct content, and track results
- Manage social budgets with efficiency and measurable ROI
- Lead end-to-end content development: briefs, scripts, copy, visual direction, and coordination with design and production partners
- Partner with Digital to surface high-performing organic assets for paid amplification
- Deliver weekly, monthly, and quarterly reports with insights that guide strategy and investment
- Maintain and optimize weekly and monthly content calendars with consistent tone, quality, and brand alignment
- Lead skilled social media team with structure, clarity, and coaching to elevate output quality
- Maintain platform relationships with Meta, Google, TikTok, X, LinkedIn, and others
- Use analytics tools to track performance, uncover trends, and optimize content
- Build structured influencer tiers and prioritize creators who demonstrate conversion impact in tourism, NYC culture, lifestyle, and commercial real estate
- Translate business priorities into compelling social storytelling that drives action
- Oversee community engagement strategy with timely responses, platform stewardship, and escalation protocols
- Ensure all talent-driven content aligns with brand standards and supports ticket sales, traffic, or brand lift
- Manage the external agency team responsible for community management in the Chinese market (WeChat/Weibo)
- Oversee all ESBO and ESRT profiles across Google My Business, Bing Places, TripAdvisor, and related channels
Requirements
bachelor’s degree
tiktok
7-10 years
influencer roi
team leadership
- Proven ability to drive conversions through organic social content
- Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
- Bachelor’s degree in marketing, communications, digital media, or a related field
- Ability to solve problems quickly and operate confidently under tight timelines
- Positive – you possess a service-oriented attitude with excellent follow through
- Expert command of Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube, Snapchat; WeChat/Weibo familiarity is a plus
- Prolonged periods of sitting at a desk and working on a computer
- Operational excellence: Strong governance, timely publishing, and advanced analytics discipline
- Influencer ROI: Clear, consistent results from influencer visits, including reach, EMV, and direct response
- Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
- 7–10 years of social media experience with demonstrated growth and conversion results
- Comfort in both consumer-facing and B2B environments
- Background in tourism, entertainment, lifestyle, or real estate preferred
- Strong ability to craft scripts, copy, briefs, and visual direction
- Must be able to lift up to 15 pounds at times
- Experience leading teams, interns, agencies, and creator partners
- Ability to influence senior leaders and cross-functional partners with clarity and authority
Benefits
- Employee Assistance Program for emotional, financial, and legal support
- 401(k) with 100% match up to 5%
- Complimentary Empire State Building Observatory access
- Conversion impact: Measurable increases in social-driven ticket sales, qualified web sessions, and commercial real estate lead activity
- High-performing content: A steady pipeline of culturally relevant, brand-elevating assets that support business goals
- Flex remote work time
- Employee Discount Programs
- Health/Dental/Vision insurance
- Audience growth: Consistent increases in followers across key platforms, beating YoY benchmarks
- Employee engagement programs
- Generous paid time off
- Pre-tax transit accounts
- Flex Summer Fridays
- Competitive base salary and bonus
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Hospital, Accident, and Cancer Programs
- Complimentary gym membership and other wellness benefits
- Volunteer time off
- Voluntary Enhanced LTD Program
- Paid parental leave
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
$190M
Q2 2024 Revenue
Generated $190 million in revenue during the second quarter of 2024.
93%+
Manhattan Office Occupancy
Maintains high occupancy rates in its Manhattan office properties.
#1
Tripadvisor Ranking
Recognized as the top U.S. and world attraction on Tripadvisor in 2024.
~7.9M sq ft
Office Portfolio
Manages a significant office portfolio in New York City.
- Owns and operates iconic properties, such as the Empire State Building and its world-renowned Observatory Experience.
- Leases modernized, amenity-rich office and retail spaces, driving consistent leasing momentum.
- Has expanded its portfolio into multifamily residential properties in NYC, broadening its reach beyond traditional assets.
- Celebrated for securing major leases at properties like 20 West 34th Street.
- Maintains healthy liquidity and growing cash flow, with $42 million in signed leases yet to commence.
Culture + Values
100% Renewables
Wind Energy Usage
The entire portfolio is powered entirely by renewable wind energy, making it the nation's largest user of green power in real estate according to the EPA.
89% Fitwel Certified
Healthier Workplaces
A significant portion of the Manhattan portfolio is certified for healthier workplace environments, improving occupant health and productivity.
GRESB 5-Star
Green Star Recognition
Achieved GRESB 5-Star Rated for the fourth consecutive year with a remarkably high score of 93.
93/100 Score
GRESB Achievement
Received a score of 93 in GRESB assessment, demonstrating exceptional commitment to sustainability.
- WELL Health-Safety Rated: first commercial portfolio in the Americas to achieve the WELL Health-Safety rating.
- Certified™ Great Place to Work® in 2023
Environment + Sustainability
100% Carbon Neutral
Entire Portfolio
Maintained carbon neutrality for all properties.
57% Emissions Reduction
Empire State Building
Achieved significant emission reductions since 2009.
9,000 Acres Preserved
Biodiverse Forests
Supported conservation efforts to offset fossil fuel usage.
1.5°C Aligned
Science Based Targets
Targets validated with the Science Based Targets Initiative.
- On track for Net Zero by 2030 at Empire State Building and 2035 across portfolio.
- Offset all electricity usage since 2011 at ESB and portfolio since January 2021 via 100% wind RECs.
- 100% of portfolio WELL Health-Safety Rated, enrolled in WELL at Scale, received WELL Health-Safety Leadership Award.
- Lead ranking by GRESB for all listed companies in the Americas (highest possible score).
- ENERGY STAR Partner of the Year Sustained Excellence Award in 2023 and 2024.
- 2024 International TOBY Earth Award and BOMA NY Grand Pinnacle & Earth Awards.
- Fitwel Champion with 82–86% portfolio certified.
- 100% NYC commercial office portfolio ENERGY STAR certified.
Inclusion & Diversity
2023
Great Place to Work Certification
Recognized as a Great Place to Work® based on validated employee feedback.
2023
Bloomberg Gender Equality Index
Named to the Bloomberg Gender‑Equality Index for demonstrating strong gender equality practices.
- Great Place to Work certification reflects high‑trust workplace culture (employee‑reported)