Head of Marketing

Description

• Build and Lead a Lean, High-Leverage Team
• Partner with Product and Sales to tighten feedback loops and refine positioning by segment.
• Build enablement materials that convert — one-pagers, decks, landing pages, and case studies.
• Define the PermitFlow brand narrative and identity across all touchpoints — visual, verbal, and experiential.
• Build a best-in-class MarTech stack that drives real results.
• Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.
• Partner cross-functionally to ensure content drives measurable engagement and pipeline impact.
• Improve data visibility across every stage of the funnel.
• Lead Content Strategy Across the Customer Lifecycle
• Strengthen Product Marketing and Positioning
• Lead ABM and Enterprise Demand
• Drive data-driven experimentation of new channels — fast testing loops, creative iteration, and funnel optimization.
• Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.
• Build and Elevate the PermitFlow Brand
• Oversee content strategy spanning the full marketing, sales, and customer lifecycle — from awareness to advocacy.
• 30 Days: Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.
• Ensure consistent storytelling across marketing, sales, and customer communications.
• Develop narratives, campaigns, and thought leadership that educate and inspire the market.
• 60 Days: Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.
• Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
• Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
• Manage and coach internal marketers and external agencies.
• Define success metrics, accountability, and an experimentation culture.
• Build a Predictable Pipeline Engine
• Optimize the Funnel and MarTech Stack
• 90 Days: Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world.

Requirements

• Excited by ambiguity and speed. You move fast, test ideas, and iterate.
• Deep familiarity with HubSpot, Salesforce, paid media, and marketing analytics.
• Own ICP clarity, competitive messaging, and value propositions across verticals.
• (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.
• Full-stack B2B marketer with 7–12 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.
• Builder-operator: You can architect systems and run campaigns yourself.
• Proven ability to partner with Sales and drive measurable pipeline impact.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance