B2B Campaign manager, Nordics/UK/MEA/ANZ (f/m/d)

Description

• Use data-driven insights to optimize campaigns in real time and maximize ROI.
• Track, analyze, and report on campaign performance to sales and leadership.
• Adapt and localize global messaging into compelling, regionally relevant stories.
• Communicate effectively with both execution teams and leadership, managing expectations and priorities.
• Ensure all assets align with Thinkproject’s brand and support storytelling that resonates with buyers.
• Take full responsibility for driving regional demand generation aligned to business objectives.
• Act as a connector across Product Marketing, Content, and Communications to ensure unified go-to-market execution.
• Drive implementation in partnership with channel owners, and ensure timely, high-quality delivery.
• Evaluate sales demands, market dynamics, and buyer needs to shape campaign strategy.
• Lead multi-channel campaign delivery across digital, paid media, email, social, webinars, events, and ABM.
• Ensure campaigns directly contribute to pipeline creation, acceleration, and expansion.
• Partner with product marketing, communications, and creative teams to create original high-quality regional content.
• Develop integrated regional campaign plans that balance global direction with local priorities.
• Build strong alignment with regional sales leaders, keeping them informed of plans and results.
• Create campaign asset content (short-form: LP, email, ad copy, briefs etc.) and align campaign messaging across all assets

Requirements

• Analytical mindset with a history of measuring and reporting campaign impact.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Excellent project management skills—able to prioritize, plan ahead, and manage competing demands.
• Proven track record of developing campaigns that drive measurable pipeline impact.
• Experience in construction, engineering, or related industries is a strong plus.
• 5+ years of experience in B2B campaign management or demand generation, ideally within SaaS or technology.
• Hands-on experience with campaign execution across digital, social, events, and account-based marketing.
• Strong verbal and written storytelling and messaging skills with the ability to connect solutions to customer needs.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo,) and CRM systems (e.g., Salesforce). Experience with working AI tools (copy, content creation, campaign execution is significant a plus.
• Fluency in English; proficiency in an additional regional language is a plus.
• Deep knowledge of marketing channels and the ability to design and deliver fully integrated campaigns.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance