Field Product Marketing Manager Fire Alarm Systems - Middle East

Description

• Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
• Contribute to New Product Marketing Customer Requirements, including master data requirements and service requirements/opportunities.
• Represent Eaton in local standards committee and norm groups related to the focus products.
• Provide educated insights to field segment demand generation team to possibly localize or alter the segment campaign (e.g. for a local hero product).
• Deliver Value Sales trainings to sales teams and partners (commercial persona) related to their own product portfolio.
• Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities, for New Product Development projects.
• Define the relevant service offer for the supported products together with sales and service team.
• Input into product local sales strategy and contribute to its execution with the sales team and partners.
• Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales (target specific customers, markets, channel, value prop including Go-To-Market strategy).
• Coordinate certification of localized products and solutions with local test labs and authorities.
• Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.
• Define price positioning (versus competitors) on the local market, including price groups. Ensure product margins and profitability for the relevant portfolio.
• Translation of technical features into commercial messaging
• Ensure adapted and relevant sales enablement content materials are developed (mainly by Product Lines), validate and apply any localization if/as needed (trainings, support material, tools for Sales).
• Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.
• Conduct market gap and product fit analysis to select products fitting the particular market needs.

Requirements

• Experience in working in a comparable marketing / product management role
• Experience in working with cross functional teams in a dynamic environment
• Structured employee development processes, open feedback culture with development plans
• At ease to collect and analyze Voice of Customer (VoC) and regulatory insights.
• Bachelor´s degree in technical studies or/and marketing
• Strong processes and state-of-the-art systems and tools
• Experience of working within a matrix organization
• Willingness to travel 40%
• understanding of demand generation campaigns, digital marketing
• 5+ years of experience in marketing/technical role in the Life Safety Indutry, especially Fire Alarm System, which should have allowed to develop an excellent understanding of the Middle East markets, channels and the related competitive landscape
• Detailed induction support and well-structured onboarding
• Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing
• Fluent in English
• Advanced knowledge of Electrical products and Fundamentals of electricity (advanced knowledge in EN/UL standards as well as Life Safety Codes is an advantage)

Benefits

• Annual mentoring program, Eaton University, a reward, and recognition system
• Own End of Life process for their portfolio in their geography.
• Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide

Training + Development

Interview process

Visa Sponsorship

Security clearance