Lead and manage day-to-day internal client relations and consulting.
Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
Manage omni-channel marketing projects to target specific audience segments.
Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for Blue Cross Blue Shield of Michigan and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives.
Participate in and deliver presentations to various initiative workgroups and business partners forums.
Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.
Ability to work effectively in a team environment.
Minimum of five (5) years experience in related field.
Familiarity with CRM Lifecycle
Ability to identify customer insights that drive behavior change.
CRM Salesforce certification and/or training
Experience in project management and development and execution of marketing plans is required.
Strong organizational, planning, analytical, presentation and communication skills.
Ability to present solutions and ideas for unique challenges.
Healthcare experience preferred.
Experience in Multi-channel marketing
Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
Experience in business-to-business and consumer multi-channel marketing strategy
Ability to lead and coordinate work groups.
Master's Degree in related field preferred.
Bachelor's Degree in related field required.
Long-term assignment with opportunity for hire by client
Voluntary life and disability insurance
Medical, dental, vision
At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.
Opportunity for advancement
Term life
Work-visa sponsorship
Optional Identity theft plan
Optional Medical and dependent FSA
Optional Pre-paid legal plan
It is the policy of Kyyba to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact Kyyba at 248-813-9665