Senior Digital Content Strategist

Description

• Prudently scrutinize all marketing communications expenses.
• Help Client and Market Leaders achieve goals through brand awareness.
• Identify opportunities to improve efficiency and impact through automation, testing, and optimization.
• Track and analyze content performance, SEO metrics, and campaign data to inform strategic decision-making.
• Create and edit high-impact blogs, whitepapers, articles, and website content in partnership with subject matter experts and client leaders.
• Monitor competitive marketing activities and BHDP’s industry rankings.
• Partner with internal teams and external vendors to ensure content and website are optimized for search and lead generation.
• Identify potential cost savings opportunities
• Manage marketing automation efforts through HubSpot, including segmentation, workflows, and email campaigns.
• Build and execute lead nurturing campaigns tied to content initiatives to drive engagement and conversions.
• Manage digital marketing vendors to ensure cost-effective on-time performance.
• Assist client teams in developing proposals, interview content, presentations, and collateral materials (brochures, project stories, staff resumes, staff in action photography/videography, etc.).
• Regularly report results and insights to the marketing team and firm leadership.
• Stay current with digital marketing trends, SEO best practices, and marketing automation tools to continuously enhance performance.
• Support thought leadership activities (roundtables, articles, blogs, market research, conference presentations, etc.).
• Collaborate with subject matter experts to transform insights and project stories into impactful, audience-focused narratives.
• Monitor SEO performance and continuously refine strategy to improve visibility and rankings.
• integrate content with broader campaigns.
• Assist Marketing Manager in the development of annual marketing budgets.
• Collaborate closely with marketing, communications, and business development teams to
• Own and execute the firm’s SEO strategy, including keyword research, on-page optimization, metadata, internal linking, and performance tracking.
• Monitor and frequently update the Win/Loss report on any RFPs.
• Manage a strategic content calendar and oversee content workflows from ideation through publication across all digital platforms.
• Use analytics to measure campaign effectiveness and optimize performance over time.
• Lead the firm’s thought leadership content strategy, ensuring alignment with market priorities and business development goals.
• Strengthen BHDP and project storytelling capabilities/content.

Requirements

• Analytical mindset with the ability to translate performance data into actionable insights.
• 5+ years of experience in digital marketing, content strategy, SEO, or related field.
• Familiarity with content management systems (such as Drupal) a plus.
• Strong communication and project management skills required.
• Experience aligning content strategy with lead generation and business development objectives.
• Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates thought leadership content creation.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field.
• Experience in professional services, A/E/C, or B2B marketing preferred.
• Strong expertise in SEO strategy, analytics, and best practices.
• Proven experience managing SEO strategy, website content, and digital campaigns.
• Passion for architecture and design.
• Proficiency with analytics platforms and SEO tools to measure and optimize performance.
• Proficiency in HubSpot or similar marketing automation platform.
• Collaborative and proactive working style with comfort engaging subject matter experts and leadership.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with team members and external partners.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance