Manager, Digital Communications ZSP at Masdar (Abu Dhabi Future Energy Company) in Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates | Kablio

Role

Description

performance reporting

digital strategy

web analytics

seo campaigns

social media

vendor management

Measure and report performance of all digital communications campaigns and assess against set goals.
Engage with and monitor relationships with internal and external stakeholders in order to ensure
Champion any project related to relaunching, improving, enhancing any of the Prize’s digital platforms.
Work with other members of the Communications and marketing department to develop, maintain, and
Research, identify and analyze digital trends and social media channels.
Prepare relevant reports and updates as required and to the desired standard.
Manage the relationship between the Prize and all digital vendors for website management.
Provide management information as and when required by the line manager – this includes the production and timely provision of accurate reports in line with reporting schedules.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Identify trends and insights and optimize spend and performance based on the insights.
Plan social media campaigns and engage with the social media agency with ideas on how to improve the Prize’s presence across its social media platforms.
Develop and implement the Prize’s annual digital communications strategy and implementation plan
Keep abreast of emerging trends and technologies, interface with IT and other internal stakeholders to ensure smooth implementations.
implement a digital content strategy in support of key initiatives programs and activities.
Lead the design of insight driven digital strategies from opportunity identification through to experience definition.
Lead and develop strategic digital applications and activations recommendations.
Plan and execute all web, SEO, marketing database, email and display advertising campaigns.
Build and maintain a network of relevant contacts to support daily activities and long-term objectives of the team.
Work closely with the marketing team to execute all paid social media campaigns
Manage, maintain, expand, and coordinate the Prize’s global presence in social media and websites.
Carry out regular analysis using appropriate analytical web tools and implement any necessary changes to help ensure that the Prize’s digital platforms achieve maximum impact & reach.

Requirements

project management

digital marketing

seo

budget management

bachelor's degree

microsoft office

strong project management skills
Excellent time management skills
Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook
Excellent ability to plan and organize work and prioritize projects
Knowledge of latest sustainability trends
Strong understanding of the complexity and challenges of driving/building a project delivery culture and
At least 6-8 years of experience in the field of digital marketing or related field gaining exposure to the latest digital marketing trends and systems gaining knowledge in web management, design and development, content management, SEO & SEM and knowledge in social media management
adequate knowledge transfer and completion of services as per agreed parameters.
Strong knowledge of budget management
Bachelor’s Degree in IT, computer science, marketing or related field
Strong problem solving and decision-making skills
Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach
Attention to detail

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

2006 Founded

Year of establishment

The company was established with the goal of diversifying Abu Dhabi’s energy portfolio through renewable innovation.

51GW Clean Energy

Global energy capacity

The company has deployed 51 gigawatts of clean energy capacity across over 40 countries.

100–150GW Goal

Target capacity by 2030

The company aims to expand its clean energy capacity to between 100 and 150 gigawatts by 2030.

$1Billion Green Bonds

Funding for innovation

The company issued a $1 billion green bond to support its renewable energy projects and innovation initiatives.

Launched as a pioneer in renewable innovation with UAE state backing.
Built Masdar City—an eco-urban lab with solar power, autonomous electric transit, and clean-tech start-ups at its core.
Hosts IRENA and an AI integration centre, blending urban planning, research, and clean tech in one living lab.
Backs landmark projects like Shams 1 CSP, Iberdrola partnerships on major offshore wind farms, and the world’s first round-the-clock solar+ BESS system.
Engages in utility-scale solar, wind, grid and community energy, energy storage, tech demonstration, and green hydrogen ventures.
Funds innovation through acquisitions (e.g., Saeta Yield, Endesa solar assets) and global partnerships.

Culture + Values

Pioneering – We are champions of innovation.
Agile – We swiftly adapt to global energy trends.
Sustainable – We are accountable to future generations.
Inclusive – We thrive on the diversity of our people.

Environment + Sustainability

101% Energy Generation

Carbon-positive building design

The NZ1 commercial building generates more energy than it consumes annually, showcasing innovative sustainable design.

30.6% CO2 Reduction

Energy efficiency achievements

Significant reduction in energy use intensity in 2023, equivalent to removing 807 gasoline vehicles from the road.

100 GW Target

Clean energy expansion

Aiming to expand global clean energy capacity to 100 GW by 2030, highlighting long-term sustainability goals.

14M t CO2 Avoided

Clean energy portfolio impact

Existing clean energy projects generate 26,700 GWh annually, significantly reducing carbon emissions.

Operates Masdar City’s NZ1 commercial building consuming 53 % less energy than a conventional equivalent and generating 101 % of its own annual energy needs.
Reduced potable water consumption by 18.3 % in 2023 — saving 42,901 m³ (~17 Olympic pools).
Diverted 57 % of operational waste from landfill in 2023 — avoiding 92.4 t CO₂ emissions.
Commitment to UAE Net Zero by 2050 target.

Inclusion & Diversity

35%

Female Students

Proportion of female students at the Masdar Institute in 2013.

Zero-tolerance policy on modern slavery, human trafficking, and child labour across operations and supply chain.
Annual ethics & compliance training for all staff including supply-chain personnel.
Supplier contracts require compliance with TAQA Group’s Business Partner Code — prohibiting forced labour and child labour.
Modern slavery risk-based inspections conducted before and during supplier production.
Diversity is valued and respected within workforce, per TAQA Code of Ethics.

Articles

Masdar Careers

Masdar Projects

Masdar Annual Sustainability Report

Role

Description

performance reporting

digital strategy

web analytics

seo campaigns

social media

vendor management

Measure and report performance of all digital communications campaigns and assess against set goals.
Engage with and monitor relationships with internal and external stakeholders in order to ensure
Champion any project related to relaunching, improving, enhancing any of the Prize’s digital platforms.
Work with other members of the Communications and marketing department to develop, maintain, and
Research, identify and analyze digital trends and social media channels.
Prepare relevant reports and updates as required and to the desired standard.
Manage the relationship between the Prize and all digital vendors for website management.
Provide management information as and when required by the line manager – this includes the production and timely provision of accurate reports in line with reporting schedules.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Identify trends and insights and optimize spend and performance based on the insights.
Plan social media campaigns and engage with the social media agency with ideas on how to improve the Prize’s presence across its social media platforms.
Develop and implement the Prize’s annual digital communications strategy and implementation plan
Keep abreast of emerging trends and technologies, interface with IT and other internal stakeholders to ensure smooth implementations.
implement a digital content strategy in support of key initiatives programs and activities.
Lead the design of insight driven digital strategies from opportunity identification through to experience definition.
Lead and develop strategic digital applications and activations recommendations.
Plan and execute all web, SEO, marketing database, email and display advertising campaigns.
Build and maintain a network of relevant contacts to support daily activities and long-term objectives of the team.
Work closely with the marketing team to execute all paid social media campaigns
Manage, maintain, expand, and coordinate the Prize’s global presence in social media and websites.
Carry out regular analysis using appropriate analytical web tools and implement any necessary changes to help ensure that the Prize’s digital platforms achieve maximum impact & reach.

Requirements

project management

digital marketing

seo

budget management

bachelor's degree

microsoft office

strong project management skills
Excellent time management skills
Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook
Excellent ability to plan and organize work and prioritize projects
Knowledge of latest sustainability trends
Strong understanding of the complexity and challenges of driving/building a project delivery culture and
At least 6-8 years of experience in the field of digital marketing or related field gaining exposure to the latest digital marketing trends and systems gaining knowledge in web management, design and development, content management, SEO & SEM and knowledge in social media management
adequate knowledge transfer and completion of services as per agreed parameters.
Strong knowledge of budget management
Bachelor’s Degree in IT, computer science, marketing or related field
Strong problem solving and decision-making skills
Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach
Attention to detail

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

2006 Founded

Year of establishment

The company was established with the goal of diversifying Abu Dhabi’s energy portfolio through renewable innovation.

51GW Clean Energy

Global energy capacity

The company has deployed 51 gigawatts of clean energy capacity across over 40 countries.

100–150GW Goal

Target capacity by 2030

The company aims to expand its clean energy capacity to between 100 and 150 gigawatts by 2030.

$1Billion Green Bonds

Funding for innovation

The company issued a $1 billion green bond to support its renewable energy projects and innovation initiatives.

Launched as a pioneer in renewable innovation with UAE state backing.
Built Masdar City—an eco-urban lab with solar power, autonomous electric transit, and clean-tech start-ups at its core.
Hosts IRENA and an AI integration centre, blending urban planning, research, and clean tech in one living lab.
Backs landmark projects like Shams 1 CSP, Iberdrola partnerships on major offshore wind farms, and the world’s first round-the-clock solar+ BESS system.
Engages in utility-scale solar, wind, grid and community energy, energy storage, tech demonstration, and green hydrogen ventures.
Funds innovation through acquisitions (e.g., Saeta Yield, Endesa solar assets) and global partnerships.

Culture + Values

Pioneering – We are champions of innovation.
Agile – We swiftly adapt to global energy trends.
Sustainable – We are accountable to future generations.
Inclusive – We thrive on the diversity of our people.

Environment + Sustainability

101% Energy Generation

Carbon-positive building design

The NZ1 commercial building generates more energy than it consumes annually, showcasing innovative sustainable design.

30.6% CO2 Reduction

Energy efficiency achievements

Significant reduction in energy use intensity in 2023, equivalent to removing 807 gasoline vehicles from the road.

100 GW Target

Clean energy expansion

Aiming to expand global clean energy capacity to 100 GW by 2030, highlighting long-term sustainability goals.

14M t CO2 Avoided

Clean energy portfolio impact

Existing clean energy projects generate 26,700 GWh annually, significantly reducing carbon emissions.

Operates Masdar City’s NZ1 commercial building consuming 53 % less energy than a conventional equivalent and generating 101 % of its own annual energy needs.
Reduced potable water consumption by 18.3 % in 2023 — saving 42,901 m³ (~17 Olympic pools).
Diverted 57 % of operational waste from landfill in 2023 — avoiding 92.4 t CO₂ emissions.
Commitment to UAE Net Zero by 2050 target.

Inclusion & Diversity

35%

Female Students

Proportion of female students at the Masdar Institute in 2013.

Zero-tolerance policy on modern slavery, human trafficking, and child labour across operations and supply chain.
Annual ethics & compliance training for all staff including supply-chain personnel.
Supplier contracts require compliance with TAQA Group’s Business Partner Code — prohibiting forced labour and child labour.
Modern slavery risk-based inspections conducted before and during supplier production.
Diversity is valued and respected within workforce, per TAQA Code of Ethics.

Articles

Masdar Careers

Masdar Projects

Masdar Annual Sustainability Report