Division Marketing Specialist

Description

• Prepare the annual marketing budget and reconcile monthly expenses.
• Assist leasing team with custom marketing collateral for high-priority prospects and tours.
• Manage local email campaign strategy and coordinate execution with corporate marketing.
• Develop clear, consistent copy and content for campaigns, digital platforms, and property marketing materials.
• Support property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
• Develop and maintain detailed familiarity with all properties and suites in the division.
• Partner with Property Managers and Customer Experience teammates to deliver events, including marketing materials, communications, and on-site support.
• Collaborate with CX and Marketing teams to grow digital engagement through website updates, newsletters, and communication tools.
• Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours.
• Partner with internal teams (leasing, property management, customer experience, and corporate marketing) and external vendors to deliver integrated marketing and engagement initiatives.
• Create or update leasing proposal template designs and prospect tracking.
• Plan and support brokers, customer, and office events that strengthen relationships and drive leasing and retention.
• Maintain brand consistency across all platforms and mediums.
• Identify partnership marketing and co-branding opportunities to leverage local assets and community relationships.
• Support special projects and market initiatives as needed.
• Track set-up and standards of vacant space presentation.
• Update and manage property pages on the company website.
• Maintain and update CRM and marketing database (Salesforce/List Master).
• Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
• Work closely with the Market Leader SVP and Division Accounting Manager on marketing, CX, and G&A budget oversight.
• Manage promotional item sourcing, purchasing, and inventory for marketing and events.
• Track and report on marketing program performance and ROI.
• Utilize Adobe Creative Suite (InDesign, Photoshop, Illustrator etc.) to create or update leasing collateral, templates, and custom designs
• Create social media content that supports campaigns, engagement, and placemaking initiatives.
• Coordinate and execute division-wide marketing initiatives that support leasing, retention, and brand positioning.

Requirements

• Leverage Canva for quick-turn assets and editable templates.

Benefits

• People-Focused Culture: As a Highwoods teammate, you’ll work in a supportive environment where your growth and success are as important as that of our customers.

Training + Development

Interview process

Visa Sponsorship

Security clearance