Digital Marketing Specialist

Description

• Create regular reports on key performance indicators (KPIs) across all digital channels and present actionable insights.
• Collaborate with the Sales team to ensure lead quality and provide insights into marketing-generated leads.
• Design, segment, and execute targeted email marketing campaigns (e.g., nurture sequences, product announcements, newsletters) using our Marketing Automation Platform (Salesforce, Pardot)
• Develop and manage targeted social media advertising campaigns to support product launches and lead generation initiatives.
• Identify opportunities for website optimization to improve user experience (UX) and conversion rate optimization (CRO).
• Working with the Marketing Manager to manage and update website content ([e.g., product pages, blog posts, case studies]) within the CMS (WordPress).
• Coordinate and align digital marketing plan with overall marketing plan
• Develop, execute, and manage paid search campaigns (PPC) on Google Ads and other relevant platforms, focusing on lead generation and ROI.
• Ensure seamless integration between digital marketing efforts and the CRM (Salesforce) for accurate lead tracking and reporting.
• Manage the digital marketing budget and optimize spending for the highest return.
• Implement and monitor SEO strategies (on-page, off-page, technical) to improve organic search rankings and drive qualified traffic to the corporate website.
• Manage and maintain the company's presence on professional social media platforms (LinkedIn, YouTube) to engage with industry professionals and promote content.
• Utilize Google Analytics and other tools to track, analyze, and report on website traffic, user behavior, and conversion metrics.
• Conduct keyword research, competitive analysis, and campaign optimization (bid management, ad copy testing, landing page quality) to maximize performance.
• Collaborate with the marketing and technical teams to develop and distribute engaging, technical B2B content (e.g., white papers, webinars, application notes, blog posts) across digital channels.

Requirements

• Excellent written and verbal communication skills; ability to write clear, compelling, and technically accurate marketing copy.
• Proven experience with Google Ads (Search & Display) and Google Analytics. Google Ads certification is a plus.
• Experience with CRM software (e.g., Salesforce)
• Willingness to travel occasionally within the U.S. and Canada.
• Proficiency with a CMS (e.g., WordPress) and Marketing Automation/Email Marketing software (Pardot, Canva)
• 3+ years of experience in digital marketing, preferably within a B2B, manufacturing, engineering, or industrial environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Self-starter with strong project management skills and the ability to manage multiple campaigns simultaneously.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Benefits

• Retirement savings plans with company contributions.
• Employer-paid life and short-term disability insurance.
• Optional additional coverage (life, long-term disability).
• Comprehensive health, dental, and vision benefits.
• Competitive salary and performance-based incentives.
• Generous paid time off and an Employee Assistance Program (EAP).
• Opportunities for growth and development within a global, forward-thinking company.

Training + Development

Interview process

Visa Sponsorship

Security clearance