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CRM Analyst | Retail
Al-Futtaim
Drive data‑driven omni‑channel CRM campaigns to boost customer engagement and revenue.
3d ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Dubai, Dubai, United Arab Emirates
Office Full-Time
Company Size
44,000 Employees
Service Specialisms
Retail
Automotive
Financial Services
Real Estate
Construction
Engineering
Design
Property Development
Sector Specialisms
Automotive
Financial Services
Health
Real Estate
Retail
Education
Aftersales & Logistics
Power & Marine
Role
What you would be doing
crm campaigns
platform health
segmentation
personalization
performance analysis
automation
- Plan, build, and execute CRM campaigns across Email, Push, WhatsApp, and other relevant channels.
- Monitor and maintain CRM platform health, ensuring data quality and integration with other systems.
- Manage end-to-end campaign execution including segmentation, targeting, personalization, and testing.
- Conduct pre- and post-campaign analysis to measure performance, derive insights, and optimize future campaigns.
- Stay updated with CRM best practices, tools, and industry trends to continuously enhance customer communication.
- Design customer lifecycle journeys and set up automated drip campaigns across omni-channel touchpoints.
- Collaborate with cross-functional teams (Brand marketing, Product, and IT) to align CRM strategies with business goals.
- Leverage data and analytics to identify opportunities for improving retention, engagement, and revenue.
What you bring
html
jinja
crm tools
automation
analytics
5 years
- Excellent problem-solving, communication, and stakeholder management skills.
- Ability to work independently and drive projects end-to-end.
- Hands on experience in (HTML, Jinja, or similar scripting) for personalised/dynamic template creation.
- Hands on experience with CDP/CRM tools like Braze, Salesforce, Blueshift, Bloomreach, MoEngage.
- Solid understanding of customer segmentation, lifecycle marketing, and omni-channel strategies.
- Proficient in email and push notification technologies.
- Strong analytical mindset with experience in campaign performance analysis and reporting.
- The ECRM Executive will play a critical role in driving customer engagement through data-driven campaigns leveraging Email, Push, and WhatsApp channels. With strong analytical skills and a focus on customer lifecycle management, the role involves designing and optimizing omni-channel drip campaigns. Success in this role requires deep insights into customer personalization and the ability to deliver measurable business impact. The executive will work closely with cross-functional teams to align strategies with business goals and maintain CRM platform health.
- Hands-on experience with marketing automation platforms and CDPs.
- Proficiency in HTML and scripting languages.
- Proven expertise in managing campaigns across Email, Push Notification, and WhatsApp.
- Basic HTML and Jinja (or equivalent scripting) knowledge for campaign customization.
- Strong analytical and reporting skills.
- Minimum 5 years of CRM experience in Retail/E-commerce.
- Extensive CRM campaign management experience.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
AED 11.4 bn
Annual Revenue
The company generates billions of dirhams annually, highlighting its significant regional economic impact.
30 Brands
Automotive Portfolio
Showcasing the company's extensive automotive presence across multiple countries in MENA and Asia.
300+ Stores
Retail Network
Highlighting the extensive retail operations that bring global brands to local markets.
- Born in the 1930s as a family venture in Dubai, it evolved into a regional powerhouse across 18 countries.
- It built a portfolio spanning automotive, retail, real estate, finance, health, and education divisions.
- Real estate highlights include Dubai Festival City, mixed-use developments, and logistics hubs.
- Financial services include insurance, broking, and consumer financing across the region.
- Health segment delivers modern clinics and patient-centric care solutions.
- Education arm partners with global institutions, supports Arabic excellence, and collaborates with NASA challenges.
- The narrative includes pioneering projects like hydrogen fuel stations and AI-driven retail innovation.
- Customer obsession: We put the customer at the center of everything we do.
- Integrity: We act with honesty and integrity in everything we do.
- Innovation: We constantly seek new ways to improve and innovate.
- Excellence: We are committed to delivering excellence in all our operations.
- Sustainability: We are focused on creating a better future for all by delivering sustainable solutions.
2050
Net Zero Emissions Target
Commitment to achieving net-zero emissions by a specific year, reflecting long-term sustainability goals.
- Expanding the portfolio of sustainable products and services across industries.
- Improving energy efficiency across operations.
- Minimizing waste and promoting recycling in all facilities.
- Implementing green building initiatives in all new developments.
- Gender Diversity: Increased focus on balancing gender representation in leadership roles.
- Workplace Inclusion: Initiatives aimed at fostering a more inclusive work environment for all employees.
- Employee Resource Groups: Support for various employee-led groups that focus on diverse needs and communities.
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