Marketing Automation Manager (FTC)

Description

• Collaborate with Content and Sales teams to develop compelling and effective marketing assets - including dynamic content emails and personalised landing pages - that drive engagement and conversion.
• Work closely with the IT and Sales teams to troubleshoot technical issues and ensure the seamless integration of Marketo with Salesforce and other key systems and platforms.
• Manage lead lifecycle processes, including lead scoring, routing, and attribution, to ensure high-quality lead flow and accurate performance tracking.
• Develop and execute comprehensive marketing automation strategies using Marketo to drive lead generation, nurture leads through the sales funnel, and increase conversions.
• Collaborate with cross-functional teams to align marketing automation efforts with overall business goals.
• Promote and uphold marketing automation best practices by providing ongoing training and support to Marketing and Sales teams.
• Data Management: Maintain data hygiene and ensure compliance with data privacy regulations.

Requirements

• Proven experience in managing marketing automation platforms using Marketo. Strong understanding of lead nurturing, segmentation, and campaign management.
• Excellent analytical and problem-solving skills.
• Experience in Salesforce or any CRM.
• If you have a passion for marketing automation and a track record of driving commercial growth, we encourage you to apply.
• Exceptional organisational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• A quick, self-motivated learner with the ability to work independently and collaborate effectively across cross-functional teams.
• Experience of building workflows in Salesforce and Marketo and trouble shooting.
• Experience of building and automating customer journeys using Marketo.
• Ability to work collaboratively in a fast-paced environment.
• A degree or equivalent excellent experience, Saas experience is a plus.
• Marketo certification is a plus.

Benefits

• Specsavers eye care voucher
• Team and company offsite events
• Free Tea, Coffee and fruit every week – Basingstoke office
• Holiday purchase Scheme up to 5 days
• Life Assurance x 3
• 25 days holiday plus 8 Bank Holidays
• 24/7 and 365 Days Employee Assistance Programme
• Wellness fund or *Private Medical Insurance (dependent upon role)
• 1 paid and 1 unpaid volunteering day
• Ongoing continual professional development (CPD)

Training + Development

Interview process

Visa Sponsorship

Security clearance