Head of Marketing, Construction & Power Providers

Description

• Defining the customer decisions journey with sales and engagement touchpoints across the buyer cycle, and working closely with sales, account relationship and pursuits teams to provide tools that support the sales and lifecycle processes.
• Strategic marketing planning, campaign strategy, demand strategy, digital and performance marketing, discoverability planning, budget management and execution across global stakeholder groups.
• In-person and virtual events including industry trade and Black-and-Veatch hosted executive events supporting sales, client relationships, research and industry relations.
• Developing relationships with and collaborating with marketing, business and regional teams, unified in meeting the diverse needs of power providers.
• Paid media strategies, tactics and measurements to monitor and adjust campaigns, promotions and spend as part of performance marketing cycles.
• Building and advancing executive business relationships within Power Providers including the President and leadership team, as well as key relationships with segment and solution leaders. In addition, will also develop relationships with other heads of marketing and sector Presidents as solutions across Black & Veatch from a portfolio perspective are cross-sold into power providers as a market segment.
• Collaborating with marketing leaders and peers to build and execute marketing programs from start to finish, building consensus with stakeholder groups and strong internal communications networks with sales teams and account executives across the company.
• Creating and testing messaging that resonates with audiences across the segments, subsegments and buyer groups targeted with power solutions, and ensuring message consistency across platforms and channels, including digital, print, and in-person communications.
• Power provider portfolio positioning across applicable global markets including collaborating with regional sales and marketing leaders on regional/country-specific marketing plans.
• Leading a small team of direct reports and a much larger team of influential partners in marketing collaboration and execution.

Requirements

• Strong project management, budgeting and measurement skills
• Presence and integration of power solutions across the digital landscape including overall discoverability, organic and paid search, with stakeholders including the full client lifecycle.
• Bachelor's degree in related field or equivalent experience
• Experience building prospective and current customer engagement across traditional and new mediums including content strategy and architecture by organization type and role, outbound communications to clients and bi-directional client insight/experience loops to improve client satisfaction.
• Requires aptitude and discipline to autonomously research, explore, learn and understand the lifecycles of highly technical solutions and services.
• Bachelor's degree in marketing, marketing communications, business marketing or related field
• Exceptional marketing communications skills, including writing, presenting, and public speaking, with the ability to deliver bold, well-crafted strategic pitches to senior leadership.
• Advanced personal skills in excel required as well as analytics/data analysis skills.
• Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences
• Experience across utility and commercial EPC environments.
• Experience building industry partner and sponsor relationships, developing creative new ways to reach key audiences with sponsor organizations and planning and executing virtual and in-person executive events.
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
• Experience marketing professional services as well as technical solutions
• This role is an executive position and expected to be highly available and responsive to stakeholders, including on weekends. This is not an “administrative” role, but a partner and field-based executive role where we generate learnings in a cycle with our account and pursuits teams and our clients. Planned travel of up to 40% a month is possible for this position. Global travel will be required as you develop new markets with regional teams.
• 12+ years progressive management experience in related areas. Industry experience.
• Market research and understanding of target segments, organization types, buyer and influencer roles and engagement opportunities. Understanding the current and emerging global energy demand trends as well as competitive, regulatory, economic and incentive landscapes across market segments and buyer groups.
• Keen understanding of sales and marketing metrics and ability to set and track KPIs throughout marketing performance lifecycles and make agile adjustments for continuous performance improvement.
• Experience in power marketing and knowledge of the ecosystem for power generation and power delivery.
• Experience as a head of marketing in a matrix organization with responsibilities across marketing domains supporting business sales, solution sales and regional account teams required.
• Experience in partner and ecosystem marketing as well as client marketing including collaboration with marketing and sales executives on client value/story promotions and marketing tactics.
• Previous successful experience in customer segmentation, analytics and campaigns leveraging Revenue Operations (MarTech and SalesTec) systems such as Sales Force. Successful experience and ability to design and execute complex marketing campaign management across digital channels for client and prospect segments.
• Strong skills in writing in various mediums, message development, story and presentation development
• Proven record building businesses and providing commercial support to grow new and current customer relationships within a matrix organization
• Full strategic marketing planning and execution skill set
• Minimum of 15 years strategic marketing experience in B2B including strong digital marketing and demand generation experience

Benefits

• Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.

Training + Development

Interview process

Visa Sponsorship

Security clearance