Content and Copy writer

Description

• Manage external content vendors or agencies if required.
• Coordinate with the design and digital marketing teams for campaign execution.
• Write persuasive ad copies that drive conversions and sales.
• Maintain a consistent brand voice and tone across all content platforms.
• Optimize website content for organic reach and ranking.
• Supervise and mentor junior writers, freelancers, and creative contributors.
• Research keywords and integrate SEO best practices into blogs and web content.
• Track content performance through analytics tools (Google Analytics, Search Console, SEMrush).
• Create compelling narratives that resonate with B2C and B2B audiences in the solar energy industry.
• Collaborate with cross-functional teams (marketing, sales, design, product) to identify content opportunities.
• Ensure all content aligns with Loom Solar’s mission of clean, green, and sustainable energy innovation.
• Develop and execute a content strategy aligned with brand positioning and business goals.
• Plan monthly and quarterly content calendars for website, blogs, social media, and campaigns.
• Write, edit, and proofread clear, concise, and engaging content for:

Requirements

• SEO ranking improvements and keyword performance.
• Bachelor’s or Master’s Degree in English, Journalism, Mass Communication, Marketing, or related field.
• Proven portfolio of written content, ad copies, or campaigns.
• 5–8 years of experience in content writing, copywriting, or brand communication.
• Brand tone consistency and quality score in content audits.
• Prior experience in renewable energy, e-commerce, or technology sectors preferred.

Benefits

• Campaign conversion rates (CTR, CVR).

Training + Development

Interview process

Visa Sponsorship

Security clearance