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Residential Marketing Director, Armstrong
Ahf
Develop and execute a comprehensive brand strategy for Armstrong Flooring Residential brand, oversee product launches, and lead cross-functional teams.
23d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Mountville, PA
Office Full-Time
Company Size
2,600 Employees
Service Specialisms
Flooring
Manufacturing
Sourcing
Installation
Distribution
Design
Sector Specialisms
Residential
Commercial
Role
What you would be doing
brand strategy
market research
digital strategy
product launch
brand equity
team leadership
- Collaborates with other Marketing and product management leaders in creating product road map, product launch planning, and determining the annual marketing plan and budgets for the category
- Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
- Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.
- Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
- Develop sales incentive programs and educational tools to support product launch success at retail level
- Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
- Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
- Lead marketing specialists, web creators, graphics teams and external agencies in the implementation of the marketing campaigns
- Monitor and manage brand equity, track brand health metrics and implement strategies to enhance brand perception and loyalty.
- Develop options and implement solutions
- Guides all field communications to support the launches through distribution, retailers and sales
- Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
- Creates integrated digital and point of sales promotion to support the product launches
- Guides marketing associates, graphic designers and merchandising specialists in executing the product launches within timeline and budgets
- Lead the creation of integrated marketing plan and campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
- Develop Armstrong Flooring residential digital strategy website and online selling strategy
- Develop content strategies, identify influencers and other media opportunities
- Research and identify key audiences and audience attributes for effective targeting for our marketing efforts. Build a connections framework for target audiences to nurture consumer demand and conversion.
- Occasionally push, pull, carry, and lift 20 - 50lbs.
- Identify product category line extensions for the Armstrong Flooring residential category, to complementary categories, collaborating in the business plan strategy and negotiations with suppliers/partners, and lead the implement the launches.
- Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.
What you bring
brand strategy
project management
analytical mindset
leadership skills
communication
bachelor's degree
- A passion for brand-building and a deep understanding of consumer behavior in the interior design and building products category and marketing to BtoDtoRtoC.
- Attention to detail
- Think analytically
- Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
- Creative thinker with a keen eye for design and branding aesthetics.
- Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
- Exceptional project management skills and the ability to meet deadlines and deliver results.
- Positive and Verifiable Work History
- Occasionally will be walking, standing, stretching, bending, stooping, twisting, reaching, grasping and repetitive movements
- Very organized and multi tasker, ability to manage priorities
- Must be able to successfully complete and pass a background check, employment verification and drug screening
- Proven experience (7+ years) in durable goods product launch and brand management, with a track record of successfully developing and executing brand strategies.
- Analytical mindset with the ability to use data and market research to inform branding decisions.
- Communicate effectively
- Frequently will talk, hear, read, write
- Multitask in a fast-paced environment
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Strong leadership and team management skills, with experience leading cross-functional teams.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearance- must be able to successfully complete and pass a background check
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Company
Overview
30+ Years
Experience
The company has established itself through decades of delivering quality flooring solutions.
- manufacture innovative and sustainable flooring solutions.
- built a reputation for quality, performance, and design.
- offer a wide range of products, including hardwood, laminate, and luxury vinyl tile (LVT) flooring.
- serve residential, commercial, and industrial sectors with durable and attractive flooring solutions.
- operate several brands and are a key player in both the U.S. and global flooring markets.
- invest in product development and technological innovation.
- provide flooring solutions that meet the evolving needs of architects, designers, and homeowners.
- commit to sustainability, with many products designed with the environment in mind.
- Customer Commitment
- Innovation
- Integrity
- Collaboration
- Excellence
2050 Net Zero Target
Net Zero Carbon Target
Aims to achieve net zero carbon emissions by 2050 through various sustainability and energy-efficient measures.
- Energy-efficient products and manufacturing processes
- Sustainability initiatives integrated into product lifecycle
- Reduction of energy consumption in operations
- Promote responsible sourcing and reduce waste
30%
Women in Leadership Roles
Women hold 30% of the company's leadership positions, reflecting strong representation in senior roles.
- Commitment to a diverse workforce and inclusive culture
- Equal opportunity in hiring and career advancement
- Regular diversity training programs
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