Manager, Encor Marketing

Description

As our Marketing Manager, you’ll help shape how Albertans experience our brand. You’ll lead a talented team to build campaigns, marketing programs and systems that resonate, drive growth and reflect the communities we serve.

• Analyzing customer feedback and behavioral data to inform messaging, improve engagement, and guide campaign direction
• Testing and learning with pilot initiatives and sharing insights across the team
• Leading sponsorships, donations, and local engagement plans
• Supporting owned channels (website, social, Interactive Voice Response (IVR), etc.) with fresh, relevant messaging
• Owning the full marketing funnel – from awareness to conversion and retention – across digital, mass media and community channels
• Guiding and growing a team of four marketers in the fields of digital marketing, content and social media, acquisition and loyalty—supporting their development and success.
• Collaborating with our Senior Manager, Marketing on evolving our brand vision, promise, and go-to-market strategy for both residential and commercial markets
• Reviewing and approving creative briefs, project plans and assets to ensure consistency, efficiency, compliance and strategic alignment across all channels
• Overseeing paid search and digital performance, offering recommendations for optimization
• Partnering with our broader team to deliver customer-first experiences and bring customer insights into everything we do
• Overseeing creative development and management from our agency and creative partners to ensure the work sparks interest, drives action and achieves goals efficiently
• Tracking brand health, marketing Return on Investment (ROI) and key performance metrics
• Managing marketing budgets while ensuring a smart, efficient spend
• Creating positive momentum to drive high team engagement through effective collaboration, team activities, coaching and mentorship.
• Supporting product launches with naming, campaign planning, messaging, visuals, and landing page strategy

Requirements

We are hiring a full-time, permanent Manager, Encor Marketing professional working out of our Edmonton, AB office. This role is eligible for our hybrid Where We Work program. This opportunity is open to internal or external candidates. Current EPCOR Employees, please ensure that you are using your “@epcor.com” email address to apply.

• Experience that includes: 10+ years of experience in brand marketing, advertising or account planning5+ years leading a multidisciplinary marketing teamManaging multiple campaigns and deadlines simultaneously, with strong prioritization and organizational skills. You are highly adaptable.
• Experience in a fast-paced marketing agency or corporate marketing department
• 10+ years of experience in brand marketing, advertising or account planning
• If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
• A degree in marketing, business, marketing, communications, or a related field
• A track record of launching new products or services and an iterative approach
• Managing multiple campaigns and deadlines simultaneously, with strong prioritization and organizational skills. You are highly adaptable.
• Customer-centric mindset – you care deeply about solving real problems.
• Comfort with ambiguity and a knack for finding clarity
• Deep knowledge of mass media, social (paid and organic), search, email, direct mail and community marketing
• Understanding of the Alberta competitive energy market.
• Comfort with Key performance Indicators (KPIs) and performance metrics.
• 5+ years leading a multidisciplinary marketing team
• Strong communicator and collaborator across teams and levels.
• Confident presenter with a knack for storytelling and can tell a story with data.
• Experience using data to personalize messaging and target customers
• Familiarity with Go To Market (GTM) strategies and startup-style environments
• A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)

Benefits

Hours of work: 80 hours biweekly

Training + Development

Interview process

Visa Sponsorship

Security clearance