Provides data integration solutions to simplify workflows and enhance decision-making.
Lead demand generation and ABM strategy to drive pipeline growth for Safe Software.
14 days ago ago
C$161,900 - C$193,500
Expert & Leadership (13+ years)
Full Time
Surrey, British Columbia, Canada
Hybrid
Company Size
400 Employees
Service Specialisms
Data Integration
Software Solutions
Cloud Services
Consulting
Technical Support
Training
Sector Specialisms
Industrial
Energy
Infrastructure
Buildings
Residential
Commercial
Water Resources
Heavy Civil
Role
Description
campaign execution
marketing automation
attribution analytics
demand strategy
sales alignment
budget management
Lead execution of integrated campaigns that attract, nurture and convert prospects through the funnel—from awareness to MQL to SQL—working closely with content marketing, product marketing, and sales development functions.
Oversee marketing automation, CRM integrations, attribution modelling and analytics to measure campaign performance, pipeline contribution, cost per lead/acquisition, and to continuously optimise programs and drive ROI.
Stay abreast of industry trends, emerging technologies (e.g., ABM, predictive analytics, AI in marketing), and competitive landscape to maintain differentiation and innovation in demand‑gen execution.
Develop and own the demand‑generation strategy, setting the vision, goals, metrics and roadmap for multichannel campaigns (digital, events/webinars, content syndication, paid media, partner/affiliate programs).
Collaborate with sales leadership and revenue operations to ensure alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand‑off processes.
Lead, mentor and build a high‑performance demand generation team, set clear KPIs, drive process improvement, and foster a culture of testing, iteration and learning.
Manage budget, forecasting and resource allocation for demand‑generation activities; optimise spend across channels and geographies; track and report on results to senior leadership.
Requirements
hubspot
salesforce
abm
demand gen
leadership
bachelor’s
Please note that employment is contingent upon the successful completion of reference checks and background checks.
5+ years in a leadership role directly responsible for pipeline creation and revenue-impacting programs.
Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
Strong experience with digital channels (paid media, SEO/SEM, email, events, content syndication, partner marketing).
Excellent cross-functional leadership and stakeholder management skills, particularly with Sales and RevOps.
Expertise in marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce, HubSpot CRM).
Knowledge of ABM methodologies, lead scoring, segmentation, and buyer-journey optimization.
Location: This opportunity can be hybrid in the Vancouver, BC Lower Mainland. Our head office is in Surrey, BC. While we have a preference for candidates based in British Columbia due to team collaboration and in-office presence, we welcome strong applications from across Canada (Excluding Quebec).
Strong communication skills with the ability to translate strategy into actionable programs.
Deep analytical skills: attribution, ROI modeling, dashboards, forecasting, and performance optimization.
Proven track record of building and scaling demand-generation programs that deliver measurable pipeline growth.
10+ years of experience in demand generation, growth, or acquisition marketing in a B2B/SaaS environment.
Benefits
Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!
Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
The salary range represents our reasonable expectation of pay for this role. We may offer compensation outside this range based on the selected candidate's qualifications, experience, and unique circumstances related to the position.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
employment contingent on successful completion of reference checks and background checks.
Company
Overview
Since 1993
Year Established
The company has been operational since 1993, providing long-term experience in data management solutions.
100 Countries
Global Reach
Safe Software's solutions are utilized in over 100 countries around the world.
Helps organizations manage and integrate complex data systems.
Flagship product, FME, is used globally for data transformation and automation.
Focuses on providing seamless data flow between systems to improve efficiency and decision-making.
Serves industries such as energy, water, utilities, and transportation.
Solutions are particularly beneficial for organizations dealing with large, complex datasets requiring real-time processing.
Notable projects include integrating city infrastructure data, transforming GIS data for energy sectors, and automating data flows for utilities.
Known for innovative, customizable solutions tailored to specific industry needs.
Culture + Values
Customer success is our priority.
Act with integrity.
Innovate and improve.
Be accountable.
Collaborate and communicate.
Excellence in everything we do.
Be passionate about technology.
Environment + Sustainability
2030
Net-Zero Commitment
Aiming to achieve net-zero carbon emissions by the end of the decade.
Reducing carbon footprint through efficient energy usage and operations
Implementation of sustainability initiatives across products and services
Investing in green technologies and sustainable practices
Inclusion & Diversity
Dedicated to building a diverse and inclusive work environment
Encourages diverse perspectives to foster innovation and creativity
Provides equal opportunities for all employees, regardless of gender, background, or identity
Supports employee resource groups and initiatives for diverse voices